| WEDNESDAY, NOVEMBER 13 Brand Storytelling: Leveraging Employees To Scale the Content Engine Featuring Michael Brito, Group Director, WCG | | Customer advocacy is the #1 influencer of sales. (Nielsen 2013) Most of us intuitively know that we as customers trust each other's opinions. How many times have you been influenced to purchase a specific product because someone told you about his or her personal experience? On the other hand, how many times have you changed your mind about a purchasing specific product because someone in your trusted circle shared a negative experience? It happens daily. Everyone is influential regardless of your Klout score or how many friends, fans and followers you have. | | Also coming up on B2C Webcasts: | | | | | DECEMBER 4: Preparing for the Mobile Majority: How to Win When Mobile Matters Most | | | We look forward to seeing you online! Best Regards, The Business 2 Community Team | | If you haven't already, please join us on: | | | |
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