 Rajat Paharia, Founder and Chief Product Officer, Bunchball
 Christopher Morace, Chief Strategy Officer, Jive Software | | Technology is having a huge impact on the way companies engage employees and customers. Enter gamification. What is it and why should you care about it? Gamification is a new method for driving engagement and loyalty with social communities—and yes, there is real business value that can be measured.
In Gamification 101, you'll discover: - Why gamification is the key to engaging employees and customers and driving business results
- How to turn customer and employee attitudes from “I have to” into “I want to”
- The 10 key mechanics that video game designers use to motivate peak performance
- What metrics you should track to demonstrate real business value
- Real-world examples of companies that are using gamification to increase customer and employee engagement
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