The Most Popular Articles of the Week
Social Media Trends That Are Colliding in 2013 by Mark Schaefer
There is nothing more fun than thinking about how tech trends and humanity are colliding and there is no better time to write about it than the beginning of a new year. There are lots of things to be excited about, but here are a few of the trends that I see colliding in 2013 and what might happen when they do…Read More!
What the Google SEO Guide Doesn’t Tell You by Mitz Pantic
The Google SEO guide, better known as the Google Webmaster Guidelines, doesn’t really tell you anything about actual Search Engine Optimization (SEO). Instead it spreads a false idealism by telling you to just write great content. Don’t get me wrong here, the guide is educational but not really about SEO. Read More!
What Is Social Media Doing To Us? (Infographic) by Joel Windels
It’s fair to say that we, the human race, have embraced social media wholeheartedly. It’s changed how we interact significantly, but it’s possible that we’re not taking enough time to step back and take stock of what’s happening. Read More!
Starbucks: Social Media Revenue Based on Relationships by Ernan Roman
How can brands turn their social media fans into revenue? For Starbucks, success through social media begins with a commitment to relationship-building, not sales. Read More!
Website Analytics Strategy: Google Analytics Multi-Channel Attribution by Eric Tsai
Effective Internet marketing strategies are built on insights from website analytics (or web analytics). The goal is to abstract insights from web analytics to improve your campaign continuously. A simple way of looking at is to understand how media (or traffic) flow in and out of your website. Read More!
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