Business 2 Community Newsletter - October 7, 2013

Business 2 Community Weekly Newsletter October 7, 2013

Popular This Week on B2C   Coming Up @ B2C Webcasts OCT 8 Business Rules & Decisions at Work: From Analysis to Implementation TUESDAY Oct 8 — 2:00 pm ET Sign Up  › OCT 9 Does Big Data Lead to Big Profits? WEDNESDAY Oct 9 — 2:00 pm ET Sign Up  › OCT 14 Business Architects Can Transform Vision into Value: Managing the Strategy Execution Process October 14 — 1:00 pm ET Sign Up  › OCT 22 Process Analysis and Redesign: The Key to Process Improvement October 22 — 1:00 pm ET Sign Up  › OCT 30 Creating Content to Fuel Pipeline October 30 — 2:00 pm ET Sign Up  ›         The Influence of Guest Blogging and Guest Posting by Caroline Cohn The general consensus is that guest blogging is an excellent idea for you as a business owner. If you use guest bloggers (on occasion), it says several different things about you. All of those things are positive and people will pay attention. However, guest posting is something else entirely. Read More The Best Way to Structure Your Google Product Listing Ad Campaigns by Jon Gregoire It’s well-known that the Google Product Listing Ads program is a big deal for ecommerce merchants and will be a significant revenue driver during the holiday shopping season. The best way to manage your PLA campaigns, on the other hand, seems to be up for debate. Read More 120 Marketing Tactics For Your Blog [Infographic] by Pam Dyer Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. It is a way of creating relationships and community so people feel loyal to your brand, and it helps you become recognized as a thought leader in your industry. Successful blogs play a pivotal role in delivering your brand message, and help drive sales without using traditional hard-sell tactics. They don’t merely push out your sales pitch over and over — they offer insights, answer common questions, and help readers make better decisions. Read More 5 SEO Fails: What You Risk by Managing SEO Internally by Michelle Brown We hear it all the time. “No thanks, we’re handling SEO internally.” And then a few months later we check back on the site’s search engine rankings and we simply sigh. If only businessesunderstood the complexities of search engine optimization. If only businesses understood that search engine optimization is not a “once and done” endeavor. If only businesses realized that search engine optimization is one of the least expensive ways to attract new site visitors and leads. Read More 5 Social Media Tips for the Holidays by Chris Hoell As we get ever closer to the holiday season, the time has come for e-commerce businesses to start launching their holiday marketing strategies. Social media and the holidays go together like peas and carrots. Ecommerce sales during the holiday season grew 14% last year to a total of almost $43 billion in the US alone and are expected to increase another 15.1% this year. There is a huge volume of business out there if you know how to find it. Read More Editor's Picks The Grinch’s Top Tips for Content Marketers by Victoria Schleicher SEO Basics Every PR Pro Should Know by Halie Davila 3 Reasons Why Conan O’Brien Should Be the Next LinkedIn Influencer by Ryan Holmes 12 Googletastic Reasons Why Google+ Communities Are the Bomb by Paul Biedermann Using Social Media to Support Your Brand’s Storytelling by Deborah Bates     If you haven't already, please join us on:

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