Business 2 Community Newsletter - October 21, 2013

Business 2 Community Weekly Newsletter October 21, 2013

Popular This Week on B2C   Coming Up @ B2C Webcasts OCT 23 10 Essential Features of an Online Marketing Strategy October 23 — 2:00 pm ET Sign Up  › OCT 30 Creating Content to Fuel Pipeline October 30 — 2:00 pm ET Sign Up  ›         Customer Service Lessons From Cpt. Mike of the Good Ship Netflix by Abhiroop Basu Recently, a customer contacted Netflix over live chat to complain about an odd error on one of their videos. Instead of responding with the scripted answers, the creative Netflix customer service agent (“Cpt. Mike of the good ship Netflix”) turned what would have been a boring conversation into a highly entertaining experience. Read More 10 Reasons You Need a Lead Nurturing Strategy Now by Megan Leap One of the most critical components of an effective demand generation strategy is lead nurturing, and most of the buzz surrounding lead nurturing today focuses on the marketing automation tools (Marketo, Eloqua, Genoo etc.) that help us make it happen. Read More What You Need to Know About Facebook’s New Algorithm by Anita Loomba If you’ve managed a Facebook page for a client then you know how difficult it can be to get your posts seen by fans. Just because your page has 10,000 likes, doesn’t necessarily meant that your posts are going to be seen by 10,000 people. Read More Social Media and the Future of Advertising by Gregory Yankelovich The future of advertising in the age of Social Customer takes a different direction. I think the Customer Experience will become an even more critical force in influencing consumer choices than it is today. That means advertising people need to figure out the best way to help happy customers tell their authentic stories in the ways and places these stories would make the largest impact. Read More Should Employees Access Social Media at Work? by Kim Beasley Many employers and employees are struggling to create policies regarding social media at work. In an ever changing online world it is more important than ever to establish a work place policy for social media. Social media at work needs to be balanced to respect and protect the needs of both the employer and employee. Read More   Editor's Picks How to Become a Better Blogger by Starting With a Thesis by Greg Linnemanstons Social Media Policies: Empower, Don’t Restrict by Kate Rose B2B Social Media: It’s Viable by Miriam Hara Content Marketing Trends for 2014 by Sam Elliott Feed Your Blog Like a Pet, Not a Beast by Linda Dessau     If you haven't already, please join us on:

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