Popular This Week on B2C
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How the Google “Keyword (Not Provided)” Update Affects PPC by Zach Etten
For many, Google’s “keyword (not provided)” update removing all of Google Analytics’ organic search query data was a long time coming. Google first introduced secure search back in October 2011 which, at the time, caused quite an uproar. A lot has been said in the few weeks since Google announced its most recent Analytics update and, now that the dust has settled a bit, we want to touch on not only how this effects SEO but also SEO’s often times estranged brother, PPC.
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10 Tips for Increasing Your Email Open Rates by Shanna Mallon
Are your email response rates dropping? Are your open rates getting worrisome? If you’re feeling discouraged, don’t be. The good news is there are steps you can take to improve your open rates. Here are ten tips to try.
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Content Marketing: Are You Content With Your Content? by Mary Jo Schweitzer
Content marketing is the act of distributing relevant content to attract and retain customers in a consistent and relevant manner. This valuable content is produced with the specific intention of changing consumer behavior.
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Top 7 Tips for Video Marketing on Facebook by Anish Patel
Facebook video ads are set to give brands with the available budget a new way to market on the social network. Unfortunately brands will have to wait awhile longer, as Facebook just pushed back its intended October unveiling of the new feature and has not yet provided a new launch timeframe. Regardless of the official launch date, there are many other video marketing tools that already exist which can help businesses grab the attention of Facebook fans and be more successful with video campaigns on Facebook. Here are some ways your brand can start marketing with video on Facebook now before the launch of video ads.
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Social Strategy for the Dogs: How Social Media is Saving Animal Lives by Jessica Rogers
Most people want to see how social media is connecting brands and people … but I wanted to share how it is also connecting people to animals in need, too. In fact, social media is saving lives. Adopting a pet who has been abandoned, rescued, abused, or simply unwanted, is a wonderful thing for a person to do. Not only do you get a loving companion who adores you unconditionally, but you get a sense of purpose and true responsibility to this innocent life you saved from being put down unnecessarily. By also helping via social media, I hope that my “lives saved” tally reaches far beyond the paws I have in my home.
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