Business 2 Community Newsletter - October 13, 2014

Business 2 Community Weekly Newsletter October 13, 2014

Upcoming Webcasts       OCT 16 The Future of Search: Drive Big Profits with Competitive Intelligence Register Now  ›     OCT 30 Digital Skills & Talent Gap Study Summary of Top Findings and How to Apply for 2015 Learning Programs Register Now  ›     DEC 09 The Lean Enterprise: How Corporations Can Innovate Like Startups Register Now  ›       OnDemand Right Now       The Email Idea Book: 5 Futuristic Email Tactics You Can Implement Today Watch Now  ›     Creating Killer Marketing Content Watch Now  ›     Lead Scoring – The Science of Behavioral Marketing Watch Now  ›     Turning Your Website Into a Marketing Automation Machine Watch Now  ›     4 Steps to Creating a Marketing Content Plan Watch Now  ›     Build Your Social Media Game Plan Watch Now  ›       Featured White Papers       The Rules of Engagement on Facebook 10 Ways Sales Benefits From Marketing Automation An Exciting Look at the Future of Content 10 Ways to Increase Your Social Media Followers The Definitive Guide to Engaging Email Marketing View All White Papers  ›     Popular This Week on B2C 5 Tips on How to Be Effective at Content Marketing by Venchito Tampon Content marketing is fun but it often feels overwhelming. It’s about inspiration, perspiration (doing the work) and good luck. Making that content move on a social web is sometimes more about having your content in the right place at the right time! Read More Here’s Social Media Marketing’s Next Prodigious Headache by Anna Rodriguez Come 2025, robots and artificial intelligence will redefine “office work.” This is not a plot for a Hollywood movie but an impending reality, at least according to futurist and entrepreneur Ross Dawson in his report for Intel Security. The report, Safeguarding the Future of Digital Australia, gave a glimpse of how technological innovation will overhaul businesses, jobs, and social interaction. It also found that social media will disrupt conventional business strategies. Read More 9 Ways to Utilize Social Media for Storytelling! by Brian Fanzo In my recent blog post “Personal Branding 101: What’s Your Story” I discussed the importance of story telling and understanding what your story is before you worry about building a personal brand. To my surprise many brands and leaders when asked how they can share their stories with their community believe they must give a keynote speech, write a blog post, write a book or produce a video or commercial. Social Media is the perfect platform for storytelling but to do it correctly it’s more than just telling your story with words it’s a compilation of all your digital actions. Read More The Next Big Trend for Social Media Advertisers? by Tristan Minall Last month Twitter announced the release of a surprisingly familiar feature to its advertisers – look-alike-only targeting. Those who are well versed in the inner workings of Facebook advertising will know of Lookalike Audiences already and will see this more as a “finally…” moment than anything else. Read More Boost Lead Generation by Twisting a Classic by Max Stinson You may not watch it (nor even want to), but the latest season of American Horror Show has become another piece of fiction featuring a killer clown. Nobody really knows when the idea of a killer clown first hit popular imagination. Some say it was the typical kids’ fear of clowns and others say it all started with Stephen King’s It. Regardless, you know what’s so intriguing about the concept though? It’s got nothing to do with horror. It’s about how people are sold when you twist something so classic. Now imagine a twist like that being used to pitch your prospects and drive your lead generation campaign. Read More Top BrandViews Posts Your Customers Have a Multi-Channel Strategy. Do You? by Suzanne Barnecut 5 Ways to Give Your Blog Content the Visibility It Deserves by Owen Andrew How to Create a Branded Web Series People Will Actually Watch by Kylie Jane Wakefield Get Started With a Content Marketing Library by Aaron Bolshaw Creating Email-Opening Worthy Content by Monica Montesa Editor's Picks Don’t Fear the Editor: 7 Keys to Editing Success by Emily Gaines Buchler 11 Tips to Tighten Your Writing by Kenna Griffin The Ten Commandments of Proofreading by Margie Clayman Launching a Small Business: Tips on How to Make It by Andrew Gazdecki 15 Step Guideline to Create Your Perfect 2015 Digital Marketing Strategy by Jason Parks   Ends today! Save 30% on Startup Marketing Conference October 2014 Is your start-up just bracing for launch? Do you already have a solid revenue stream and need to break through to the next threshold? Wherever you sit on the start-up spectrum, the one unifying force among all startups is the push for growth. We partnered with the Startup Socials to bring you the Startup Marketing Conference 2014 – the only digital and lean marketing education event for startups and innovation teams focused entirely on low-cost and high-impact strategies to drive growth. If you REGISTER TODAY, you can save 30% with code B2C. Hurry, only 9 tickets are left at this price! Learn More  ›     If you haven't already, please join us on:

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