Business 2 Community Newsletter - September 16, 2013

Business 2 Community Weekly Newsletter September 16, 2013

Popular This Week on B2C   Coming Up @ B2C Webcasts SEP 18 WEDNESDAY: 7 Keys for Creating Awesome B2B Content that Converts Wed Sep 18 — 2:00 pm ET Sign Up Now  › OCT 8 Business Rules & Decisions at Work: From Analysis to Implementation Tues Oct 8 — 2:00 pm ET Sign Up Now  › OCT 9 Does Big Data Lead to Big Profits? Wed Oct 9 — 2:00 pm ET Sign Up Now  ›         How to Write a Rant Blog Post Without Looking Like a Jerk by Chad Pollitt The “rant” blog post has been around since the first blogs were published in the 1990s. They do well for some and not so well for others. At its most basic, the rant post allows an author to express disagreement or anger over something or someone in an aggressive way. Personal blogs publish rants all of the time. However, doing this on a brand’s blog can be risky if not done with extra care and due diligence. Read More 7 Social Media Manager Problems and How to Solve Them by Katie Redmond Social sharing platforms are a social media manager’s best friend. They cut out wasted time, allowing you to spend more time creating cool stuff and engaging with followers. The problem with social platforms is that there’s just so many of them to choose from! Read More 4 Ways to Improve Your B2B Marketing Results in Q4 and Beyond by Megan Leap The B2B sales process continues to evolve. Buyers are taking the process into their own hands, and engaging much later in the sales cycle. In fact, according the Corporate Executive Board, 60% of the B2B buying process now happens before a prospect ever talks to a salesperson. Read More 5 SEO Strategies for Getting Found Online by Angela Hausman Every time I talk to clients or students about SEO (Search Engine Optimization), I see their eyes glaze over and just know they aren’t understanding what I’m talking about. So, when I ran across the infographic, I thought it would help build greater understanding of how to get found online. Read More Google Evolved: The Past, Present and Future of Search Engine Marketing by Ryan Connors On September 4th, 1998, in Menlo Park, California, two PhD students came together and incorporated what would become the largest influencer on global marketing in recent history. With what began as a pet project, the founders truly believed that they could categorize, index and open up the unruly World Wide Web to the masses. Their brainchild was born and affectionately christened as Google, after the immense amount of information available on the web and the appropriately mind-blowingly large number 10^100, or “googol.” Read More Editor's Picks Freshening Up a Stale Business Model by Ken Mueller Content Forecast: On-Page Factors for Better Rankings by Brad Kuenn 7 Top Magical Marketing Tactics Learned From Harry Potter by Tatiana Liubarets How Blog Ideas Can Spark Employee Excitement by Derek Smith 5 Unexpected Benefits of Using Twitter Search by Ryan Pinkham     If you haven't already, please join us on:

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