Popular This Week on B2C
| | | Coming Up @ B2C Webcasts | | Business Rules & Decisions at Work: From Analysis to Implementation
Tuesday Oct 8 — 2:00 pm ET
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| | Does Big Data Lead to Big Profits?
Wednesday Oct 9 — 2:00 pm ET
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| | Business Architects Can Transform Vision into Value: Managing the Strategy Execution Process
October 14 — 2:00 pm ET
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| | Process Analysis and Redesign: The Key to Process Improvement
October 22 — 2:00 pm ET
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Bye Bye SEO Data: Google and the Game Changer by Shelly Kramer
Big news of the week in the world of marketing and SEO is that Google finally made the move to switch all searches to encrypted searches. And this, it changes everything about the way SEO professionals, and marketers, will have to work moving forward.
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Using Hashtags in Social Media is Good For Your Business: A How-To Guide by Mila Araujo
The beauty of a hashtag is that it brings you into the communication lines of people you don’t know. Hashtags also help people sort through a series of posts to zoom in on what is important to them. For example, if you go to my instagram page, you will find photos of Soccer, food, scenery, business.
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Manage Your Marketing: Handling a Crisis by Margie Clayman
For companies, bad press has always been a known enemy. In the past, there were angry customer letters, stories on the nightly news, or critical articles in magazines or newspapers. The one advantage that companies have enjoyed until recently in these scenarios was the luxury of time. There was time to see the problem, time to address it, time to craft a response, and time to get the response out there. Today, with the 24/7 news cycle and the online world that is always “on,” that luxury of time has disappeared.
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The Risks Associated With Social Media Marketing by Craig Robinson
No matter the path you decide to follow in business, you’re always at risk of running into some road blocks, legal troubles, PR crises, and a thousand other negative consequences. Most businesses are well aware of this and understand that the risk-reward scenario insists they must move through the minefield in order to achieve success. However, with social media still a relatively new thing for most brands, these risks aren’t yet understood quite as well.
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Top 4 Content Marketing Mistakes (And How to Avoid Them) by Shanna Mallon
Everybody’s talking about content marketing—but how many brands are actually doing it right? From an inconsistent brand voice to a lack of momentum, here are 4 all-too-common content marketing mistakes you must avoid.
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