Business 2 Community Newsletter - September 30, 2013

Business 2 Community Weekly Newsletter September 30, 2013

Popular This Week on B2C   Coming Up @ B2C Webcasts OCT 8 Business Rules & Decisions at Work: From Analysis to Implementation Tuesday Oct 8 — 2:00 pm ET Sign Up  › OCT 9 Does Big Data Lead to Big Profits? Wednesday Oct 9 — 2:00 pm ET Sign Up  › OCT 14 Business Architects Can Transform Vision into Value: Managing the Strategy Execution Process October 14 — 2:00 pm ET Sign Up  › OCT 22 Process Analysis and Redesign: The Key to Process Improvement October 22 — 2:00 pm ET Sign Up  ›         Bye Bye SEO Data: Google and the Game Changer by Shelly Kramer Big news of the week in the world of marketing and SEO is that Google finally made the move to switch all searches to encrypted searches. And this, it changes everything about the way SEO professionals, and marketers, will have to work moving forward. Read More Using Hashtags in Social Media is Good For Your Business: A How-To Guide by Mila Araujo The beauty of a hashtag is that it brings you into the communication lines of people you don’t know. Hashtags also help people sort through a series of posts to zoom in on what is important to them. For example, if you go to my instagram page, you will find photos of Soccer, food, scenery, business. Read More Manage Your Marketing: Handling a Crisis by Margie Clayman For companies, bad press has always been a known enemy. In the past, there were angry customer letters, stories on the nightly news, or critical articles in magazines or newspapers. The one advantage that companies have enjoyed until recently in these scenarios was the luxury of time. There was time to see the problem, time to address it, time to craft a response, and time to get the response out there. Today, with the 24/7 news cycle and the online world that is always “on,” that luxury of time has disappeared. Read More The Risks Associated With Social Media Marketing by Craig Robinson No matter the path you decide to follow in business, you’re always at risk of running into some road blocks, legal troubles, PR crises, and a thousand other negative consequences. Most businesses are well aware of this and understand that the risk-reward scenario insists they must move through the minefield in order to achieve success. However, with social media still a relatively new thing for most brands, these risks aren’t yet understood quite as well. Read More Top 4 Content Marketing Mistakes (And How to Avoid Them) by Shanna Mallon Everybody’s talking about content marketing—but how many brands are actually doing it right? From an inconsistent brand voice to a lack of momentum, here are 4 all-too-common content marketing mistakes you must avoid. Read More Editor's Picks No, Content Marketing is Not Like Field of Dreams by Kevin Bailey A Guide to Content Optimization for 4 Key Content Types by Arnie Kuenn The Anatomy of a Bad Guest Post Pitch by Bill Sebald 10 Free Google Tools Any Digital Marketer Will Love by Brian Jensen Make Fun of Hashtags All You Want, but Google Just Got Serious by Nancy Myrland     If you haven't already, please join us on:

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