Business 2 Community Newsletter - September 23, 2013

Business 2 Community Weekly Newsletter September 23, 2013

Popular This Week on B2C   Coming Up @ B2C Webcasts OCT 8 Business Rules & Decisions at Work: From Analysis to Implementation Tues Oct 8 — 2:00 pm ET Sign Up Now  › OCT 9 Does Big Data Lead to Big Profits? Wed Oct 9 — 2:00 pm ET Sign Up Now  ›         12 Awesome Social Media Facts and Statistics for 2013 by Jeff Bullas As the world continues to embrace social media the ways we use the social networks are becoming clearer. Twitter with its short and snappy messaging is very dependent on mobile usage and smart phones. The rise of the visual web is making Pinterest and Tumblr the fastest growing social networks on the planet. Google+ is no longer an afterthought and is embedded in Google’s web assets including Gmail, local checkins and the mobile Android ecosystems. Read More The Four Pillars of Content Strategy by Glenn Gow Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars. Read More Facebook Mobile Payments: Experiment or Game Changer? by Evan Wade Facebook has come a long way from status updates and farming simulators. Hardcore data analytics, dedicated business pages and targeted ads have transformed the site into a real marketing force to be reckoned with, and they’ve still got one more ace up their sleeve. Read More Managing Your Marketing: Handling a Crisis by Margie Clayman For companies, bad press has always been a known enemy. In the past, there were angry customer letters, stories on the nightly news, or critical articles in magazines or newspapers. The one advantage that companies have enjoyed until recently in these scenarios was the luxury of time. There was time to see the problem, time to address it, time to craft a response, and time to get the response out there. Today, with the 24/7 news cycle and the online world that is always “on,” that luxury of time has disappeared. Read More How to Use Instagram for Content Marketing by Shanna Mallon What are you trying to communicate with your overall content marketing strategy? If you don’t know, you can bet your followers won’t. Whether you’re the generous brand focused on raising awareness for homelessness or the funny brand that makes videos to make people laugh, you want to use Instagram to reinforce that message. Look at how the following brands do it. Read More Editor's Picks Size Matters – How Many Words Should My Blog Posts Be? by Joe Elvin 4 SEO Things Everybody Should Be Doing But Nobody Is by Brad Shorr Are Marketers Considering Learning Styles? by Mike Moran Linked In to Social Prospects by Koka Sexton Get a Pulse: The Best Social Media Metrics to Track For Your Brand by Sam Lowe     If you haven't already, please join us on:

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