Business 2 Community Newsletter - September 9, 2013

Business 2 Community Weekly Newsletter September 9, 2013

Popular This Week on B2C   Coming Up @ B2C Webcasts SEP 18 7 Keys for Creating Awesome B2B Content that Converts Wed Sep 18 — 2:00 pm ET Sign Up Now  ›         Why Social Media is so Addictive (And Why Marketers Should Care) by Tom Lowery Has the hype about social media turning us all into narcissists, egomaniacs and internet drug-addicts run its course? I doubt it. A quick search on Google and you’ll find hundreds of articles warning us of the “drug” that is social media. Read More SEO Tips Even Your Grandmother Can Understand by Jason Williams The idea behind this article came to me when my wife asked me, “What is it that you actually do all day?” (I then learned that “playing on the internet” is not an acceptable answer.) So I proceeded to explain. But I lost her attention while explaining page-crawl errors, follow vs. No Follow links, ALT text and Header tags, so I decided to take a step back and simply explain how search engines look at a website. Read More Boost Revenue This Holiday Season with Google Product Listing Adsby Jon Gregoire It’s that wonderful time of year again when merchants scramble to implement and solidify their Q4 holiday shopping season strategy. The most profitable time of the year for all retail, Q4, consistently poses new challenges to merchants as ecommerce technology grows and the online retail space becomes more crowded. And now more than ever, Google has its large hands in ecommerce. Read More LinkedIn Marketing Basics: Top 5 Tips to Get You Networking in No Time by Annetta Powell Who doesn’t know about LinkedIn? It is a business networking website with over 225 million users from more than 200 countries. It is a playground for recruiters and HR departments of many prestigious firms but more importantly, it is a great place to find the latest data, information and business statistics, conduct industry specific surveys and discover sales leads. Read More How to Measure the Effectiveness of Your B2B Online Marketing Program by Tim Asimos Measuring the effectiveness of your B2B online marketing program is essential. All of your inbound marketing and lead generation efforts—your website, blog, landing pages, SEO, social media and email marketing—should be continually measured, analyzed and fine-tuned. Read More   Editor's Picks 5 Lessons a Magazine Editor Can Offer a Content Marketer by Brianne Carlon 10 Common Grammar Mistakes That Will Ruin Good Content by Yvonne Lyons 15 Ways to Make Your Social Media Strategy a Complete Fail by Tatiana Liubarets Google Plus SEO: The Business Benefits by Pam Dyer How to Select a CMS, COS or Marketing Automation Software by Tami Wessley     If you haven't already, please join us on:

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