Business 2 Community Newsletter - February 3, 2014

Business 2 Community Weekly Newsletter February 3, 2014

Popular This Week on B2C     Coming Up @ B2C Webcasts     FEB 11 Entrepreneurial Success: Learn New Customer Development Best Practices and Trends For 2014 February 11 — 2:00 pm ET Sign Up  ›     FEB 19 How Social Media Has Created Empowered Customers: What Marketers Need To Know February 19 — 2:00 pm ET Sign Up  ›     MAR 5 Position Yourself for the Collaborative Economy March 5 — 2:00 pm ET Sign Up  ›       Optimize Content Marketing Strategy in 7 Steps by Angela Hausman Unless you’ve been living under a rock for the last year, you know content marketing is the BIG thing in digital marketing today. But, do you know how to optimize content marketing strategy to reach your goals? I ran across this infographic the other day and thought it made a good start on how to optimize content marketing strategy and it’s only 7 steps! Read More There is No More B2B or B2C: It’s Human to Human, H2H by Bryan Kramer It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C). This was done (I assume), to separate specialties, audiences and segments in an effort to more highly target the groups of people who ultimately would consume a brand’s message. Read More Why Consistent Blog Content Boosts SEO & Builds Authority by Dechay Watts One of the most helpful SEO practices a marketer can do for a business is to blog once a week. As an inbound marketing agency, we recommend this practice for every client. The clients that take us up on this advice and let us implement a weekly blog for them see traffic to their site increase within 6 months. Most see traffic double within a year. Read More Creating Effective Social Media & Marketing Strategies by Marcus Ho Today, many business owners are obsessed with social media marketing. It’s the number one daily activity all over the world and the potential for marketers to grow their businesses is endless with these networks. It’s now inexcusable for any company that wants to grow big to not be in some sort of social media marketing. Read More Five Powerful Offline SEO Tactics by Phil Singleton SEO is not just something that you do through a keyboard. There are many offline tactics and actions you can take that may help with your website’s search engine visibility. Read More   Editor's Picks Mobile Apps Will Transform All Business Processes – Is Your Company Ready? by Daniel Burrus Stop Writing for the Machine: How SEO Kills Customer Engagement by Dave Goetz How to Create a Mobile-First Content Marketing Strategy by Devika Girish 7 Actionable Ways to Get Email Subscribers from Pinterest by Chitraparna Sinha What Small Businesses Can Learn From Super Bowl Ads by Darcy Silvers Grabenstein     If you haven't already, please join us on:

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