Business 2 Community Newsletter - February 24, 2014

Business 2 Community Weekly Newsletter February 24, 2014

Popular This Week on B2C     Coming Up @ B2C Webcasts     MAR 5 Position Yourself for the Collaborative Economy Featurnig Jeremiah Owyang March 5 — 2:00 pm ET Sign Up  ›     APR 9 Raise Capital For Your Startup: How To Create Value Out Of Nothing April 9 — 2:00 pm ET Sign Up  ›       The Future of Sales: 5 Predictions From LinkedIn’s SVP of Sales, Mike Gamson by Lauren Licata When Mike Gamson was initially courted by an old colleague and asked to join the budding team at LinkedIn he declined the offer. A few months later he was persuaded to make the flight from Chicago to Silicon Valley and there began his long-term, long-distance relationship with the professional networking market leader, LinkedIn. Read More SeaWorld vs. Blackfish: A Crisis PR War Rages on Social Media by Andrew Osegi Last weekend I watched Blackfish, an investigative documentary on the treatment of captive orca whales in SeaWorld amusement parks. Family members and friends told me of how shocking the film was, so my natural inclination was to watch it and form my own opinion. In other words, I knew what I was getting ready to watch—a sad and highly controversial film. Read More Social Media Marketing Trends for 2014 by Lavinia Tauro Social media networking has undergone a plethora of changes since its inception in the early 2000s. The year 2014 will certainly witness several dramatic changes in the way we formulate social media strategies for marketing and promotions. Some of the important social media marketing trends are as follows. Read More 6 Beginner Tips for Creating a Solid Social Media Strategy by Brittany Berger Most small business owners already know that if you’re not using social media marketing, you’re simply missing the boat. Facebook, Twitter, LinkedIn, YouTube, and many newcomers to the scene represent excellent ways to get the word out about your biz. With all of these sites at your disposal and all the methods with which to use them, however, the process can seem overwhelming. Instead of getting frustrated and giving up, know that there is a method to the madness – and embrace it. Read More How to Create a Social Media Posting Schedule by Ryan Pinkham You know that sticking to a schedule is important for your business. It helps you get things done, and keeps everything running smoothly. The same is true when it comes to your social media marketing. Understand which networks are right for your business before creating a posting schedule. Read More   Related White Papers Achieving ROI Resource Guide 5 Step Guide to Social Media Security Buyer’s Guide: Enterprise Social Relationship Platforms     Editor's Picks The Habits of Successful Social Sales People: Relationships Rule Everything by Rob Begg 7 Essential Writing Skills to Juice Up Your Social Media Marketing by Leslie Anglesey 10 Things Companies Can Do to Inspire and Engage Employees by Tom Lowery The Author Rank Building Machine [Interactive Infographic] by Sourav Saha Four Important Digital Marketing Trends for 2014 by Niall Cook     If you haven't already, please join us on:

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