Business 2 Community Newsletter - February 10, 2014

Business 2 Community Weekly Newsletter February 10, 2014

Popular This Week on B2C       Coming Up @ B2C Webcasts     FEB 11 TOMORROW: Entrepreneurial Success: Learn New Customer Development Best Practices and Trends For 2014 February 11 — 2:00 pm ET Sign Up  ›     FEB 19 How Social Media Has Created Empowered Customers: What Marketers Need To Know February 19 — 2:00 pm ET Sign Up  ›     MAR 5 Position Yourself for the Collaborative Economy March 5 — 2:00 pm ET Sign Up  ›       American Heart Month: ‘I’ll Always Be a Heart Mom’ Video (More Awareness Needed) by Brian Rice Since starting this blog nearly four years ago, I have written over 500 posts but by far this was the most challenging to write. I started, stopped and erased this it dozens of times because emotionally I couldn’t find the right words. Read More 6 Social Media Marketing Myths to Avoid by Monique Torres Despite its relative youth, social media marketing has proven itself to be a valuable addition to the marketing mix. As reliance on Facebook, Twitter, and other social media platforms continues to grow, business owners and marketing managers must educate themselves on the myths and realities of social media marketing. Read More Utilize These Instagram Tools for Your Business by Omkar Mishra Instagram is slowly growing as one of the top socially enabled mediums for Brands as well as individuals. With the cries of teens getting tired of Facebook over time and Instagram providing an alternative, Brands are slowly waking up to the fact that Instagram can also be leveraged as a visual medium to assist in their awareness/reach campaigns. According to SumAll’s latest report, Instagram beat Facebook as well as Twitter in terms of engagement and return on social investment. Read More How to Use Images to Increase Your SEO Performance by Spencer Frandsen You’ve taken the time to make your website as user-friendly as possible. You’ve written great content, and you’ve found just the right image to back up that content. But, are you getting credit from the search engines for those images? Read More Google Unmasks the Anonymous With Google Authorship by Chris Abraham Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. This demands drawing out as many anonymous visitors as possible. This includes members with false names, stage names, brand names, noms de plume, and noms de guerre. Read More   Editor's Picks The Case Against Duplicate Content by Courtney Christman 5 Critical Pinterest SEO Tactics to Get More Traffic to Your Website by Anna Bennett Landing Page Optimization Using Google Analytics by Joydeep Bhattacharya Is This the Social Media Marketing Tipping Point? by Jeff Bullas The Party Guide to Social Media Management in 20 Tips by Julia McCoy     If you haven't already, please join us on:

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