Business 2 Community Newsletter - March 17, 2014

Business 2 Community Weekly Newsletter March 17, 2014

Popular This Week on B2C     Upcoming Events     MAR 19 WEDNESDAY The Future Of PR: Driving Growth With Relevant Content March 19 — 2:00 pm ET Register Now  ›     MAR 25 Gamification 101: What You Need to Take Engagement to the Next Level March 25 — 2:00 pm ET Register Now  ›     APR 3 On Being Human: The Importance of Writing More Engaging Emails April 3 — 2:00 pm ET Register Now  ›     APR 9 Raise Capital For Your Startup: How To Create Value Out Of Nothing April 9 — 2:00 pm ET Register Now  ›     Related White Papers 5 Strategies for Improving Your Customer Experience (CX) The Four C’s of Social Media for the C-Suite B2B Selling in the Age of the Customer 7 Simple Steps to Getting a Handle on Social Applications in Your Enterprise Achieving ROI Resource Guide More White Papers ›     7 Ways to Make Content Marketing Work For Your Brand by Liz Papagni What’s the difference between brands who succeed and those who struggle to make content marketing work? While the answer is certainly quality in many cases, it’s also much more complex than that. Content marketing programs can fail due to a lack of a defined mission, poor goal-setting, or even a poor understanding of how the brand’s buyer personas engage with platforms for product research. Read More Ddendyl Hoyt: “The Voice” Underdog by Jennifer Weyant Wow! I have to admit that I was really disappointed in tonight’s episode of “The Voice” There were A LOT of already almost-famous people. A lot of musicians that have already had a chance with recording albums, opening for huge names, etc. I was craving something different and someone that had a story that sounded something like, “I love music. I can sing. I am waiting to be discovered.” And then Ddendyl Hoyt walked onto the stage in an adorable polka dot dress singing, “Stand By Me.” Read More 13 Social Media Marketing Trends in 2014, From the Experts by Julie Hong As 2014 will see new social networks, ever more creative marketing concepts and innovative formats popping up every day, we asked some social media experts about their views of the top trends in social media marketing this year. Read More Facebook’s ‘No Religion Campaign’ on March 20 Isn’t Real (Hoax) by Dusten Carlson Don’t worry, Facebook faithful — your right to express your religious views on the social network will not be curbed starting March 20. If you’ve seen or shared the above macro, it is now incumbent upon you to do your citizen’s duty and inform your followers that it is just another Facebook hoax. Read More 3 Free Website Analysis Tools You Should Be Using by Jamin Andrews Getting the upper hand on your competition can be difficult and even more so when you’re not sure how your own website is performing. There are many tools available online that help you see how you’re doing with your SEO, and most importantly where your website needs to improve. All website owners should take advantage of these free tools to discover your website’s strengths and weaknesses, and to see how you compare against your competitors. Read More   Editor's Picks Facebook, Twitter, & More: Which Social Platform Affects Your SEO? by Nicole Karlis Marketing, Customer Service Get Engaged on Social Media by Tricia Morris Are You Embracing the New SEO in Your Inbound Strategy? by John McTigue Blogging With SEO in Mind by Jessie Topper 11 Marketing Psychology Tips to Tap Into Buyers’ Minds by Jesse Aaron     If you haven't already, please join us on:

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