Business 2 Community Newsletter - March 24, 2014

Business 2 Community Weekly Newsletter March 24, 2014

Popular This Week on B2C     Upcoming Events     MAR 25 Gamification 101: What You Need to Take Engagement to the Next Level March 25 — 2:00 pm ET Register Now  ›     APR 3 On Being Human: The Importance of Writing More Engaging Emails April 3 — 2:00 pm ET Register Now  ›     APR 9 Raise Capital For Your Startup: How To Create Value Out Of Nothing April 9 — 2:00 pm ET Register Now  ›     Related White Papers Content Promotion and Distribution Cheat Sheet The Inbound Marketing’s Guide to Earned Media Profit-Driven Digital Marketing The Four C’s of Social Media For The C-Suite The Customer Service Balancing Act More White Papers ›     How Do I Build an HR Department for the Future by Patrick Clark Getting a “seat at the table” has been coined for years as one of HR’s biggest struggles and opportunities to be seen as a strategic group within the organization. After exploring this issue for quite some time, many argue, “most human-resources professionals aren’t nearly there. They have no seat, and the table is locked inside a conference room to which they have no key. Read More 5 Reasons Brand Strategy and Social Media Should Work Together by Liz Papagni While a social media department that exists in a silo is certainly better than none at all, it’s not nearly as effective as an integrated brand strategy. Social media is now the most popular online activity, accounting for 27% of time consumers spend on the internet. 74% of marketers consider their presence on Facebook, Twitter, Google+ and other major networks an integral part of generating new leads. Simply put, the potential of social media is far too great to not use to its fullest potential. Read More 11 Reasons Why People Love and Use Social Media by Ken Mueller We hear a lot about why marketers and businesses get involved in social media, but in our digital world we need to remember it’s not about us. It’s about the consumer, the individual user. I often find it very instructive, and a great reminder, to step back and look at the reasons why individual users love and use various social media platforms. I like to examine why I joined various social media platforms in the first place. This can actually be very instructive for any of us who got involved with social media as individuals before we started using these platforms for our businesses. Read More Is Social Media Necessary for Getting New Customers by David Cuevas Need More Customers? There are a lot of companies that still fail to see the advantage of investing in social media within their current marketing strategy. For many big company execs, marketing managers and small business owners, social media is still considered a fad; an outpost for slackers, hipsters and “OMG” teeny boppers. Read More 7 Unbelievable Mobile Marketing Success Stories by Aaron Agius There are now more mobile devices in the world than there are people. That stat is both startling and exciting. Mobile is opening up a whole new landscape of communication that we can use to reach customers. Have you thought about how your company can leverage mobile marketing to increase sales? Read More   Editor's Picks 7 Simple Ways to Optimize a Blog Post for the Search Engines by Alice Elliott 7 Ways to Resurrect Your Content Marketing by Amanda Clark Why Social Media is a Critical Component of SEO by Shelly Kramer Why Nobody Responded to Your Email by Ian Altman How to Write a Blog Post in 30 Minutes by Jasmine Henry     If you haven't already, please join us on:

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