| | | Upcoming Webcasts | | | | | | Native Advertising – What Is It & Why Content Marketers Should Care July 9 — 2:00 pm ET | | | | | | How To Leverage Social Channels For Lead Generation July 9 — 2:00 pm ET | | | | | | The Art of Agile Marketing: How Geek Theory Helped a Creative Team Increase Productivity July 10 — 1:00 pm ET | | | | | | Bye-Bye Solution Selling: Why Sales Teams Are Moving To Social Selling July 10 — 1:00 pm ET | | | | | | How To Create Killer Marketing Content July 23 — 2:00 pm ET | | | | | | How to Craft the Ideal Content Strategy for Your Facebook Page July 30 — 2:00 pm ET | | | | | |
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Popular This Week on B2C 12 Characteristics of a Horrible Boss by Jeff Fermin
I’m sure we’ve all been there at one point, we’ve worked a job where the manager was absolutely dreadful. The type of boss that makes your job unbearable to a point where you feel like walking out during any given moment. Unfortunately, there are a lot of horrible bosses out there and they can make even the funnest of jobs seem frightful.
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How Google Hummingbird Changed the Future of Search by Dan Shewan
In September of last year, when Google Hummingbird was officially announced, Matt Cutts said that it would affect 90% of all searches, albeit in a subtle way. Considering that Google handles more than 3.5 billion searches every day, this means Google Hummingbird affects more than 3.15 billion of them.
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Digital Vs. Traditional Marketing: The Debate That Shouldn’t Exist by Jessie Gould
It’s true that in the early days digital marketing was the wild child in the marketing world, always experimenting with bizarre banner ads and keyword-stuffed webpages. In recent years, however, the cards have flipped. It’s now popular to laud the accomplishments of digital marketing and condemn traditional avenues as ineffective. In reality, neither perception is correct. Here’s why.
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Sales Enablement Wizards: Make the Magic Happen for Sales Reps by John Fakatselis
Looking for a way to inject some charismatic magic into your sales material? Look no further than the widget behind the curtain: the wizard. Put your sales reps on the fast track to masterful asset management, intricately customized content and sales kits that kick sales enablement into high gear.
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6 Lessons From Creating Posts Using LinkedIn Publishing For the Last Month by Arik Hanson
I had heard “experts” talk about how creating unique content for LinkedIn was a MUST. And the more I heard it, the more I thought I was right about repurposing. No one would care. I’m simply syndicating my content on another platform–same thing I’ve done on LinkedIn for years, just in a different format.
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Top BrandViews Posts 10 Brands Killing it With Content Marketing by Adam Hayes
Strategies That Work: How and When to Sell Your Business by Tony Breuning
Why Youth-Obsessed Marketing is a Mistake by Adam Proops
All Clicks Are Not Made Equal: Social vs. Email by Satya Krishnaswamy
Does the Most Content Win? by Greg Gentner
Editor's Picks Marketing With Snapchat: Stats, Storytelling, and the User Experience by Andrew Osegi
Is Outsourcing Social Media Marketing Cheating? by Laura Donovan
8 Content Sources for Your Google+ Page by Brian Honigman
Bye-Bye Technorati (As We Knew It) by Brian Basilico
Mobile Marketing Mistakes Every Small Business Should Avoid by Tabitha Jean Naylor
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