TUESDAY, JULY 1
Native Advertising –
What Is It & Why Content Marketers Should Care
With Chris Rooke, SVP, Strategy and Operations, NATIVO | | | Content Marketing and Native Advertising are two of today's hottest topics in marketing and advertising circles. Brand marketers agree that content is the most effective way to connect with consumers and drive key business objectives such as awareness, favorability, and consideration. A new ecosystem has sprung up to support the category; start ups and publisher teams have launched to create quality content for brands, and next generation analytics providers are now measuring consumer attention and engagement with brand content. Still, understanding the most effective distribution methods, beyond a brand's owned and social channels, remains a challenge for many marketers and can produce disastrous results if executed poorly. | |  | | | | | | We look forward to seeing you online!
Best Regards,
The Business 2 Community Team | Also coming up on B2C Webcasts: | | | | JULY 9: | How To Leverage Social Channels For Lead Generation | | | | | | | | JULY 10: | The Art of Agile Marketing: How Geek Theory Helped Creative Teams Increase Productivity | | | | | | | | JULY 23: | How To Create Killer Marketing Content | | | | | | | | JULY 30: | How to Craft the Ideal Content Strategy for Your Facebook Page | | | | | | | If you haven't already, please join us on:         | | | |
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