Business 2 Community Newsletter - July 28, 2014

Business 2 Community Weekly Newsletter July 28, 2014

Upcoming Webcasts     JUL 29 Strategic Thinking: Social Media + Social Business Strategy July 29 — 2:00 pm ET Register Now  ›     JUL 30 How to Craft the Ideal Content Strategy for Your Facebook Page July 30 — 2:00 pm ET Register Now  ›     AUG 14 Using Data and Design to Create a Knockout Email Nurture Program August 14 — 2:00 pm ET Register Now  ›     AUG 19 Visual Trends to Drive Your Content Marketing August 19 — 2:00 pm ET Register Now  ›     OCT 01 The 7 Deadly Sins of Lead-Gen Landing Pages October 1 — 2:00 pm ET Register Now  ›     Featured White Papers     Website and SEO for Lead Generation CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business Move Beyond Batch and Blast Emails Time is Marketing: The Complete Guide to Real-Time Marketing Top 10 Ways to Wow Your Customers With Great Customer Service More White Papers  ›     Popular This Week on B2C Watch What Happen When Consumers Use Facebook to Fight Back by Alex Houg We’ve all had days where we felt we were treated unfairly by a company and ended up feeling helpless. Did you know that you can use social media to fight back? Read More Smart B2B Video: A Killer Tactic for Hitting 2014 Revenue Goals by Kathy Cabrera A recent marketing study found that 93 percent of b2b marketers use content marketing, and 73 percent of that content is video. If you’re a b2b company with revenue goals that you’re still struggling to achieve by the end of the year, there’s a key question you need to ask yourself: How can video convert more of my prospects into customers? Read More Stand Out on Social Media: Building a Brand Personality by Brittney Ervin You’ve heard it all before: differentiating your brand from its competitors is vital to your success on social media. Find an audience, and speak their language. Build a brand personality, and your followers will become brand advocates. Of course, this is all much easier said than done. After all, building a brand personality takes a concerted effort, and when you’re new to social media anyway, that effort can miss the mark. Read More Calls-to-Action: What Are They, and How Can I Use Them Effectively? by Mike Parry What is a call-to-action? In email marketing a call-to-action (usually abbreviated as CTA) is a button, banner or some type of graphic or text meant to encourage a user to click. The action you want people to take could be anything: purchasing items to booking hotels and attending events. Calls-to-action are common place not only in email marketing but on websites, ebooks and even at the end of blog posts. Read More Changing Customer Behavior: Your Brain Loves a Story by Jeannie Walters Brains are fascinating. The very thing that allows me to write this blog is both an abstract idea to me and a very concrete part of my anatomy. They are simple muscles in one regard and totally complex, almost spiritual, machines in another. The more we learn about brains, the more fascinating they become. Read More Top BrandViews Posts How to Use Twitter for Business by Aaron Kahlow How to Make Your Email Marketing Stand Out: Tips From an Overflowing Inbox by Brianne Rush The B2B Barometer Report: The Recovery is Here by Danny Turnbull Guest Blogging: Is It Still Useful? by Adam Hayes One Audience Size Does Not Fit All by John Schuller Editor's Picks Poor Grammar is Bad Business by Kathy Quinn Social Media and Your Small Business by Jess DelBalzo 4 Communication Problems Between Your Business and Your Customers by Sabina Stoiciu 3 Reasons Why Blogging is Essential in Thought Leadership by Christy Goodman Killer Content Tips From Four Masters of Fiction by Brent Barnhart     If you haven't already, please join us on:

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