How To Create Killer Marketing Content

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WEDNESDAY, JULY 23 How To Create Killer Marketing Content With Linda West and Leo Merle, Act-On Software   Blogs, whitepapers, and social content are now a crucial piece of a modern marketers digital strategy. With the rise of content marketing, the rate at which content is produced and distributed has vastly increased, and your customers are bombarded with a virtual buffet of content and media on the daily. So how do you stand apart? How do you develop attention-grabbing content that will generate those allusive lead conversions? Join Linda West, Manager of Demand Gen and Leo Merle, Marketing programs Manger, both of Act-On Software, to learn the recipe for creating killer marketing content. This session will cover: Identifying the right buyer persona characteristics to influence content topics Pinpointing corporate and product values that need to be communicated Finding the sweet spot: overlap between persona characteristics and product values Developing tone and keeping it consistent     More Info & Registration  ›   We look forward to seeing you online! Best Regards, The Business 2 Community Webcasts Team Also coming up on B2C Webcasts:   JULY 30: How to Craft the Ideal Content Strategy for Your Facebook Page   Register Now  ›     OCTOBER 1: The 7 Deadly Sins of Lead-Gen Landing Pages   Register Now  ›     If you haven't already, please join us on:

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