WEDNESDAY, JULY 23
How To Create Killer Marketing Content
With Linda West and Leo Merle, Act-On Software | | Blogs, whitepapers, and social content are now a crucial piece of a modern marketers digital strategy. With the rise of content marketing, the rate at which content is produced and distributed has vastly increased, and your customers are bombarded with a virtual buffet of content and media on the daily. So how do you stand apart? How do you develop attention-grabbing content that will generate those allusive lead conversions? Join Linda West, Manager of Demand Gen and Leo Merle, Marketing programs Manger, both of Act-On Software, to learn the recipe for creating killer marketing content.
This session will cover: - Identifying the right buyer persona characteristics to influence content topics
- Pinpointing corporate and product values that need to be communicated
- Finding the sweet spot: overlap between persona characteristics and product values
- Developing tone and keeping it consistent
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 | | | | | | We look forward to seeing you online!
Best Regards,
The Business 2 Community Webcasts Team | Also coming up on B2C Webcasts: | | | | JULY 30: | How to Craft the Ideal Content Strategy
for Your Facebook Page | | | | | | | | OCTOBER 1: | The 7 Deadly Sins of Lead-Gen Landing Pages | | | | | | | If you haven't already, please join us on:         | | | |
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