.: A reminder that we are sunsetting Universal Analytics

Thursday, 10 November 2022

A reminder that we are sunsetting Universal Analytics

The new Google Analytics

We'll soon sunset Universal Analytics

On July 1, 2023, Universal Analytics will stop processing new hits. If you still rely on Universal Analytics, we urge you to prepare for the future by moving over to Google Analytics 4, our next-generation measurement solution.

Set up Google Analytics 4

With its flexible event-based data model, Google Analytics 4 allows you to see unified user journeys across your website and apps. It uses Google's machine learning to bridge gaps in your data with modeled insights and predictive capabilities that you can use to get better results and grow your business. And it's built to keep up with a changing ecosystem because it does not rely exclusively on cookies, so you can learn about your customers even with gaps in your data.

It takes just a few clicks to get started today with Google Analytics 4. We recommend you begin collecting data in Google Analytics 4 as soon as possible to build the necessary historical data before Universal Analytics stops processing new hits.

See you online,

The Google Analytics Team