Business 2 Community Weekly Newsletter - April 8, 2013

Business 2 Community Weekly Newsletter April 8, 2013

Popular Right Now on B2C   Tip of the Week An email subject line should be short and sweet and to the point. A good rule of thumb is to use between 5 to 8 words. Brought to you by:   Join us on April 17 for a free webcast featuring some of the world's most social companies!   Enjoy free Facebook Marketing research from our partner, OMI:     5 Reasons to Consider Google Plus in Your Social Media Marketing Plan by Karishma Srivastava Google Plus has been around for quite a while now and marketers are using it to enhance their business successes. According to GlobalWebindex – Google+ is the second largest social media platform with 343m users since June, 2011(when Google+ was started). If you haven’t employed this platform yet, below are some great reasons that will help you change your mind. Read More! 7 Types of Customers on Social Media (And What They Mean for Your Business) by Tiffany Monhollon Any business using social media to market their company online, share about their business, and engage with customers will quickly learn that there are many types of people who follow their brand’s social media pages. No matter what social media platforms you are using, you are likely to run across these seven different types of customers. Here’s a look at who they are, why they’re following your brand on social media, and what to do to get the most out of them! Read More ! 5 Reasons Content Marketers Shouldn’t Ignore LinkedIn by Brianne Carlon With so many social channels, it is difficult to keep up with them all. So, you’ve done your due diligence where necessary: scheduling tweets a few times a day, posting something witty on Facebook and completing your profile on LinkedIn. But if you are simply using LinkedIn for your personal professional gain, your brand is missing out on a major opportunity to extend its reach and attract new customers. Read More! Here’s Why Companies Should Use Social Media Across ALL Their Business Needs by Elie Ayrouth GetSatisfaction‘s latest infographic makes an effort to portray the belief that social media is no longer just a play-toy of communication and a tool for marketers, but indeed a resource that can be understood and incorporated into all aspects of an organization. The graphic breaks down the idea of strategic vs. ad hoc implementation, and the subsequent results that are realized. Here’s a complete look: Read More! 5 Unwritten Rules of Effective Social Media Marketing by Joseph Oni Since 2005, social networking has been the fastest-growing activity online.  With a 712% growth from 2005 – 2011, the need for social media has been ever increasing.  In fact, there have been predictions that social media will soon overtake search and, as a result, a lot of people are jumping over to the social media bandwagon. The reality, though, is that social media is easier said than done. Read More! Editor's Picks of the Week User Engagement Follows Good Content, Not Ads by David Sasson 6 Problems With Being an Infrequent Blogger by Ken Mueller 5 Steps for Integrating SEO and Social Media Marketing Activities by Dave Chaffey Stop! Collaborate and Audit… Your Content Marketing by Heidi Barker 4 Steps to Recovery for Raging B2B PPC-aholics by Tad Miller   If you haven't already, please join us on:

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