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Effective Social Media Marketing Strategies Need a Powerful Content Plan by Vickie Pittard
How do you decide what to write about? Does your blog have a content plan? Do your social media posts have some structure and relationship to your blog posts or your other marketing programs? If your answer to any of these questions is “no,” you are likely missing opportunities to extend the reach of your marketing, to reinforce other promotions and activities, and to encourage your audience to make connections to your website, your blog, and other content you are producing. Effective social media marketing strategies need a powerful content plan. Read More !
10 Awesome Examples of Ecommerce Sites Using Responsive Web Design by Jacey Gulden
I spend a good deal of time looking at websites that have been developed using a responsive web design (RWD). Often, many of the websites using RWD are agency sites or personal blogs, and sometimes it seems like a RWD design might only be practical for the more creative type of website. However, this is simply not true. Every type of website can benefit from using a responsive web design to allow web visitors to access the same site and content no matter what kind of device they are using. As a snapshot of an industry segment doing as much, here are 10 examples of ecommerce B2C businesses using responsive web design. Read More !
6 Benefits of Being a Social Business by Greg Dorban
It is a common debate as to whether social media should be managed in-house or out-sourced. I believe this is not the correct question. The question should be how can we become a social business? In practice, the actual management may be part in-house and part out-sourced, it is not black or white, but one of grey. The main point is that becoming a social business is more than just in-house marketing adoption of social media, it is an enterprise wide culture. Read More!
13 Basic Rules of Social Media Marketing by ZOG Digital
Social media marketing is the fastest growing area of influence in the digital world. It encompasses social media campaigns, strategy and optimization, and increases brand visibility, engagement and conversions. 83% of marketers say that social media is important to their business. That number continues to elevate as Internet capabilities advance, necessitating a brand social presence. Read More!
Study Shows Producing Enough Content is Marketers Biggest Challenge by Dechay Watts
According to a new CMI research report, the 2013 B2B Content Marketing Benchmarks, Budgets and Trends, the biggest challenge for marketers this year has been producing enough content, with 64 percent overall listing that as a challenge, and 29 percent saying it’s their biggest challenge of all. In the past, producing engaging content was the top challenge. We hope this doesn’t mean marketers are spinning their wheels churning out blogs, articles, infographics, videos, and social media posts just to jump on the content marketing bandwagon. It’s important to remember why you’re choosing content marketing to achieve organizational goals in the first place. Read More !
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