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The Future of Business: Six Layers of Customer Engagement by Mark Schaefer
Over the past few years I have been giving a speech about the “six layers” of customer engagement. It has been a hit with my audiences and it occurred to me that I have never shared this idea with you. So, let’s change that. We are in the process of creating increasingly complex layers of digital distance between our companies and our customers. Mastering these six layers represent both enormous challenges and opportunities … Read More!
Applying Yourself Socially—Taking Advantage of All Social Media Marketing Sources Possible by Alexander Vesia
Today’s world is an easy one to get lost in. Sometimes getting lost is a good thing, especially if you’re getting lost in deciding what cool, new tech toy to treat yourself to. Sometimes getting lost is a bad thing, like around the annual tax time when you’re trying to figure out how to complete a return that will ensure maximum return potential—that’s a labyrinth. The human world is often complex and daunting, with no built-in compass to direct you toward the correct path. Read More !
Top 10 Mistakes and Myths of Social Media by Rona Cerillo
Social media has only been around for a few years, but in that time marketers and researchers have found some pretty interesting findings. Before, sites like MySpace, Friendster, Facebook were merely sites that connected you with your friends online. Now however, businesses have taken advantage of the social network, integrating social media into their business strategies. This approached has yielded phenomenal results. But with that comes the growing pains of learning how to actually use social media. Read More!
How To Use Twitter Vine In Your Small Business Marketing Campaigns by Megan Totka
With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. So, how do you get started? Read on to find out how. Twitter Vine is an application that allows Twitter users to create and post six-second looping videos. These videos are made with smartphones and are innovating the ways that companies from Tropicana to GoPro are reaching out to followers. So how can small business owners make the most of this trending social media app? Here is how to get started. Read More !
4 Rules of Content Marketing: Tell a Story, Don’t Sell One by Jessica Ruane
If you have any connection to online business or Internet marketing, you know that every company is striving to capitalize on content marketing. But is your content marketing strategy effective? Or are you just jumping onto the bandwagon and blindly writing blog posts? Read More!
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