The Most Popular Articles of the Week
10 Colors That Increase Sales, and Why by Brian Morris
Marketers and graphic designers have long known that color plays a major role in the success of any marketing campaign. Specific colors tend to stir certain emotions in customers, thus creating brand relevance and motivating purchases. The following lists 10 colors that increase sales, along with the specific emotions they evoke…Read More!
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013) by Tom Pick
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication…Read More!
5 Social Media Marketing Strategy Lessons From 2012 by Angela Hausman, PhD
At the beginning of the year, it seems appropriate to look back at 2012 and how these milestones impact your social media marketing strategy…Read More!
Is Your Social Media Strategy Based on Social Intelligence, or Guesswork? by Jithesh Rajendran
Social media for business is at the other extreme of social media for personal reasons. It is important to start with a strong purpose and there is a need for proper planning before execution of a social media strategy. Most times, businesses spend millions of dollars on research and find themselves trapped in tactics while they forget the strategy element of their plans…Read More!
Social Media Marketing – Top Buzz Words For 2013 by Laura Nicholas
It’s that time of the year for lists so here’s mine for the most used, and sometimes confused, social media marketing terms. But first, let’s stick them into one simple sentence…Read More!
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