The Most Popular Articles of the Week
Social Media Success Requires Cultural Commitment and Brand Stewards by Dana VanDen Heuvel
There are few, if any, subjects on earth that don’t evoke people’s desire to know the secrets to success. We’re always seeking out case studies, best practices, how-to tutorials and strategies for making our endeavors turn out in our favor. In fact, some among us will go to great lengths to ensure that our projects succeed. Within the marketing realm, we’re going to great lengths to ensure that social media succeeds for us. However, I think that there’s something largely out of our control that’s hindering the success of some organizations. Read More !
6 Reasons Starbucks Excels at Social Media Marketing by ZOG Digital
An introduction to Starbucks is unnecessary. With over 18,000 retail stores in 60 countries, the renowned coffee house is the picture of success. In fact, this prosperous business could likely shun social media and still be quite alright – as long as customers get their caffeine fix. Instead, they’ve taken their rule to the digital realm. Beginning in 1971, Starbucks has transitioned seamlessly into the era of the internet by way of social media domination. With an incredible presence on multiple networks, the brand set a high precedent for other businesses when it comes to content quality and customer engagement. Read More !
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6 SEO Mistakes Small Businesses Need to Avoid by Ebrar Khan
I have been working in the SEO industry now for almost five years now. While working with large companies I also always worked with small companies, for free or paid. The reason I work with them is because I personally think working with small companies makes you more creative, not only because they have little to no budget to spend on SEO, but their agility. When it comes to changes on their sites or taking decisions, they don’t go through the long list of sign-offs to do the changes. Read More!
Social Media Marketing Strategies: How To Keep Your Content Fresh by Julia Giacoboni
When your Facebook timeline gets clogged up with the same posts, day after day, your message becomes white noise to your buyers and prospects. To be effective, your social media strategy must be a mix of content…Read More!
What Every CEO Should Expect From Their CMO by Jonathan Becher
We all know that consumers are disrupting companies’ business models. One visible example is the increasingly popular practice of “scan and scram” (a.k.a. “showrooming”), in which customers browse in brick-and-mortar stores but use their mobile devices to find better prices online. According to comScore, four out of ten consumers “showroom” first then purchase online. Some retailers have attempted to counter this trend by rolling out price-matching guarantees. Read More!
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