The Most Popular Articles of the Week
Social Media ROI: 5 Things You Must Remember by Jim Belosic
Mashable recently ran a piece devoted to the often controversial topic of social media ROI. In the piece, 5 Dead Simple Ways to Track Social ROI, the writer offered tips about ways that businesses can measure their investment in social media. He covers Facebook offers/coupons, call tracking phone numbers, Google analytics, conversion measurement and overall sales. But he ultimately comes to same conclusion that many have before: Social media isn’t only about the cash in the drawer. When it comes to social, those who care only about numbers are bound to be disappointed. Read More !
Research: Corporate Blogging Bounces Back in Style by Frank Strong
Blogging is back in corporate fashion according to the 6th annual study of social media of the Inc. 500 by UMASS Dartmouth researchers. This year’s study found that corporate blogging increased by 7%. This may seem minor, but relatively, it is not. The same survey last year found corporate blogging among the same sample decreased by 13%. Read More!
Top 10 Time Killers [Infographic] by Danny Ashton
If time is money, how much is your time worth? Whatever the figure, think about each and every activity that you’re spending time on a regular basis. Whether it is sending unnecessary emails and checking for a response, or just surfing the net, we all waste time. To quote Peter Drucker ‘Time is the scarcest resource, and unless it is managed, nothing else can be managed’. Read More!
When Content Marketing Goes Wrong by Sharmin Kent
Digital marketing changes constantly and quickly, and as the industry rockets away from pure link-building and SEO, content marketing is taking center stage. From written content to elaborate videos and interactive content, marketing agencies are getting bolder and more creative. At its best, content marketing brings brands and prospective customers together with useful, compelling and shareable content. But at its worst, its big-budget spam that forces users to view content they neither need nor want. Read More!
My Prospects Aren’t Using Social Media, So I Don’t Need to Be There! by Dragan Mestrovic
WRONG! Increasingly prospects shift from traditional to the digital media. They research about products and services on search engines, forums, and blogs and in social media to get the best products and services for their money! To get found online when future prospects are looking for products is one of the major challenges businesses are facing today. Read More !
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