The Most Popular Articles of the Week
The Evolution of Social Media Marketing by Amber King
Before the social media boom, marketers thought social media marketing was just another fad that would soon likely pass, something in the vein of pyramid and networking scams. But when Facebook started attracting attention from the year 2004, more and more social media marketing strategies were developed. Today, this marketing tool has allowed start-ups and established companies to gain attention without having to spend millions of dollars on advertisements. Read More!
5 Ways Marketers Can Use Twitter’s Vine App to Drive Social Media ROI by Adella Choi
Are you looking for brand-new user generated content for online marketing? Spend 6 seconds to entice your social media target audience and to share the best moments with the new hero of video sharing app, Vine. In this article, we’ll discuss 5 incredible online marketing strategies by using Vine and show you how you can apply them to your business. Read More!
Why Google+ Is Making ‘Authorship’ a Must for Your Brand by Ben Richardson
Have you heard the news? Google+ has surpassed Twitter as the second largest social network amongst global internet users. These three words are coming from all corners of the internet: don’t ignore Google+. Read More!
Getting Social: The DOs and DON’Ts of Social Media Marketing by Fiona Severson
With active users nearing 700 million on Facebook, exceeding 300 million on Google+, and hitting 200 million on Twitter at the start of 2013, there’s no denying that social media use is only trending in one direction. Read More!
Is Social Media Killing Brands? by Angela Hausman, PhD
That’s the finding of Don Shultz and Martin Block of Northwestern University. Based on a massive study comprised of data from over 10 years, these professors show evidence that social media is killing brands. Read More!
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