Popular This Week on B2C
Four Marketing Lessons I Learned By Watching Mad Men by Richard Robinson
Once, I thought I wanted to be Don Draper. I was a chronically bankrupt college student studying marketing and advertising, and he was a powerful executive desired by clients, ad firms, and women alike. He had a great job, a nice house, a gorgeous wife, perfectly tailored suits, and a desk full of top-shelf liquor. What more could a young guy like me want? Read More!
The Art of Storytelling in Business by Milly Youngs
“The universe is made of stories, not of atoms,” poet Muriel Rukeyser famously said. A seemingly ludicrous suggestion in a world where we seek proof that a + b=c. But in truth, our natural instinct to find a correlation between ‘a’ and ‘b’, is precisely why storytelling appeals to us, and indeed, sits at the core of our existence. Read More!
Surviving An Online Crisis: Tips To Prevent Social Media Mistakes by Amy Neeley
If the phrase “social media mishap” were a listing in the dictionary, chances are you’d find these real-life companies included as definition examples: Amy’s Baking Company, Taco Bell and Epicurious. Whether it’s Facebook posts gone wrong (as in the case of Amy’s Baking Company and Taco Bell) or a Twitter post that received outrage from readers and the press (Epicurious), these companies all landed in the same spot: right in the middle of a huge public backlash after making a social media mistake. Read More !
Google Launches Carousel: What It Means For Local Search by Shelly Kramer
Google has officially launched Carousel, an interactive set of local search results that appears at the top of the page once you’ve entered a Google query. Sweet! Aside from adding a snazzy visual element to search results, Carousel highlights the ever-growing importance of local search—and why your business needs to pay special attention to this area of SEO strategy. Read More!
11 Social Media Mistakes That Small Businesses Make by Seth Lui
Many articles have been written about the correlation between Social Media and the prosperity of a business, and we can all agree that customer engagement online goes hand-in-hand with the service standards of your company. This is especially true in the retail line and it is critical to address any issues swiftly, less they fester into a social media Armageddon like Amy’s Baking Company. Read More!
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