Popular This Week on B2C
| | | Coming Up on B2C Webcasts Don't miss these FREE online Social Media events on Business 2 Community: | | The Secrets to Successful Search and Social Integration
Tues July 9 — 2:00 pm ET |
| | A Guide to Content Curation: How Social Media Changed the Game
Wed July 10 — 2:00 pm ET | | | |  | | | |
| |
How to Un-awkwardly Incorporate CTAs Into Blog Posts by Lisa Gulasy
In content marketing, specifically blogging, it’s no secret calls to action (CTAs) are critical components for effective lead generation. Using a database of more than 50,000 blog posts, social media scientist Dan Zarella discovered posts including the words “comment,” “link” and/or “share” received more comments, views and links than posts that did not. Read More!
Walk in Your Customers' Frankenshoes! by Annette Gleneicki
The most important component of customer experience management is understanding the experience from the customer’s point of view. The customer experience can be immediately improved by reviewing the steps your customers have to go through in order to interact with your company. Not sure where to get started? Well, honestly, it’s a pretty straightforward process. Read More!
4 Content Marketing Conundrums by Ardath Albee
I see a lot of stuff said about content that makes me wonder. There’s so much noise about content marketing that it’s hard to know what to believe. Some of it looks good on the surface, but when you start to dig in it doesn’t. Some of it holds up. Do marketers take the time to find out which is which, or do we just go with what sounds best to us? Read More!
The Social Media Personalities Everyone Hates (And How to Avoid Them) by Amanda Clark
Social media allows you to get in touch with people from all over the country without even having to leave your couch. While this provides for some terrific networking opportunities, it also enables you to see just how many…interesting personality types there are out there. Read More!
Writing Even More Concisely: Using Plain English in Social Media Writing by Brian Scott
Writing in plain English means writing in a simple and straightforward manner that lets you reach the widest possible audience. When you write in plain English, you avoid technical jargon and any type of specialized vocabulary that is likely to exclude many readers. The question is, how do you apply this principle to social media writing? Read More!
If you haven't already, please join us on: 
No comments:
Post a Comment