Business 2 Community Newsletter - July 29, 2013

Business 2 Community Weekly Newsletter July 29, 2013

Popular This Week on B2C   Coming up on B2C Webcasts AUG 1 Beyond Social: Why Traditional Relationships Matter Thurs Aug 1 — 2:00 pm ET Register Now  ›       10 Actionable Blog Tricks to Skyrocket Your Sales by Tatiana Liubarets Sorry, but first-time visitors to your company’s website probably don’t want to talk to your sales representative. The internet and mobile technology have revolutionized the way that consumers research organizations, and many prospects who find your website through organic search simply aren’t ready to make a purchase. Read More! 4 Tips on Developing Your Content Marketing Approach by Holly Regan Content marketing is the process of generating high-quality online content with the goal of building trust among your brand’s target audience and establishing your brand as an industry thought leader. It’s also a way for companies to reach their customers and drive sales without implementing traditional marketing tactics. Read More! LinkedIn Sponsored Updates Bring New Content-Sharing Opportunities by Evan LePage LinkedIn announced the new feature in a blog post, writing “With more than 3 million Company Pages on LinkedIn, companies, organizations and institutions have emerged as highly valued sources of relevant content on LinkedIn. Sponsored Updates enable these entities to build relationships by delivering their content into the homepage feed of members beyond those who are following their company.” Read More! 18 Outstanding Examples of Companies Using Instagram Video by Alex Sobal While some brands are still learning how to use them effectively, others have excelled in making Instagram videos that are creative, informational, and fun. Here we’ve grabbed 18 of the best Instagram videos we could find that truly capture a brand’s image and their offerings – all while delighting the customer. Read More! 10 B2B Content Marketing Best Practices by Laurie Beasley Content marketing is a newish term for an oldish concept: surround your customers with information and education they need to feel motivated to do business with you. Today, we have more ways than ever to do this: blogs, websites, social media, video, email, e-newsletters, and so forth. Read More! Editor's Picks The Value of Content Marketing to Existing Customers by Dan Steinman Confessions of a Reformed Black Hat PPC Marketer: My CPC Arbitrage Story by TaeWoo Kim Essential Writing Skills for B2B Marketers by Christabelle Tani 5 Ways Pinterest's Secret Boards Can Work For You by Shanna Mallon Social Network Yourself Into Your Next Job by Leah O'Flynn   If you haven't already, please join us on:

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