Business 2 Community Newsletter - August 5, 2013

Business 2 Community Weekly Newsletter August 5, 2013

Popular This Week on B2C   OnDemand @ B2C Webcasts Beyond Social: Why Traditional Relationships Matter Watch Now  › A Guide to Content Curation: How Social Media Changed the Game Watch Now  › The Secrets to Successful Search and Social Integration Watch Now  ›       Expanding Social Media Reach: How Far Are You Willing to Go? by Justine Timoteo When Chipotle announced its “Adventurrito” promotion in honor of its 20-year anniversary, I immediately jumped on board. A chance to win free burritos for 20 years? Yes, please. Upon registering for the 20-day-long treasure hunt, I was prompted to follow the company on both Facebook and Twitter to receive hints for the puzzles I would be challenged to solve. Everything seemed legit enough. Read More 5 Reasons Why Exact Match Anchor Text is Bad by Kaila Strong Getting natural links is a great way to raise your site rankings. Conversely, building unnatural links (or links that appear manipulated or unnatural to search engines) is a great way to lower your rankings. Using anchor text properly is a key tactic. Read More RSS Jedis: May the Force Be With You by Ryan Holmes It makes sense that Google is killing off the under-performing eight-year-old Reader to focus on its other, more promising assets like Google+. After all, the web is a whole different entity from what it was (back in the late 90s and early 2000s), when RSS emerged to help users better navigate it. It’s bigger, faster and more collaborative than ever. And as such, while RSS will live on, social media has emerged as the superior alternative. Read More Social Media Strategies: The Importance of Popular Internet Culture by Anqi Cong What is popular Internet culture, and how can it help your social media strategies? Popular internet culture differentiates itself from popular culture in that its audience, well, uses the Internet more. Much more. This has more important implications than it may seem: high usage of the Internet makes people smarter, improving both their decision-making and complex reasoning skills. On the other hand, it also unsurprisingly reduces social skills, as people are running errands, getting their news, and even meeting potential dates on the Internet. Read More 10 Ideas For Creating New Blog Content That Your Audience Loves by Marcela De Vivo The key to a successful blog is maintaining that blog with fresh, interesting content that drives traffic to your website and entices new visitors to stay—and keeps them coming back, again and again and again. Read More Editor's Picks Who We Are, What We Do — Who Cares? by John McTigue Managing Social Media Chatter, Complaints, Conflicts and Crises by Tami Wessley How to Stay Clear of a Crappy SEO Pitch by John McPhee Marketing Charity or Fake Philanthropy? A Closer Look at TOMS Shoes by Tree Treacy Anatomy of an Influencer Marketing Campaign by Gail Moody-Byrd   If you haven't already, please join us on:

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