Business 2 Community Newsletter - August 19, 2013

Business 2 Community Weekly Newsletter August 19, 2013

Popular This Week on B2C   Coming Up @ B2C Webcasts AUG 21 Boost Your Digital Impact – Learn How to Create Personalized Web Experiences That Increase Engagement Wed Aug 21 — 2:00 pm ET Sign Up Now  › AUG 28 The Social HR Imperative: How to Establish an Internal Social Media Philosophy & Brand Wed Aug 28 — 2:00 pm ET Sign Up Now  › SEP 4 Can Large Brands Genuinely Be Helpful (And Still Profitable)? Wed Sep 4 — 2:00 pm ET Sign Up Now  ›       9 Elements of an eCommerce Website Design You Can't Live Without and the 27 Stats to Prove It byLindsey Weintraub There’s no doubt that eCommerce is growing, generating sales, and providing new business opportunities. The question is: can you keep up? You can. Don’t let the speed of innovation scare you away. As a marketer, you can’t let innovation scare you – you must embrace it. Read More 5 Ways to Turn Big Data Into Insight and Action by Laura Patterson As it has been shown in a variety of ways over the past decade or so, the days of math-less, mindless, off-the-hip marketing have long set sail. So how do the once gun-slinging marketers of the past begin to tackle the voluminous unstructured data that is collected from nontraditional sources to harness the power of analytics? Read More Relevance of Social Media for Universities by Vignesh Subramanyan Nowadays students have grown up surrounded with technology and it plays a vital role in their lives. So it is no surprise that before, during and after their time in college, they depend on Social Media channels for gathering content and communicating messages. Read More How the Latest Facebook Announcement Will Impact Your Social Media Strategy by Julia Campbell Some people love it, some people hate it – and some people love to hate it. Your favorite social network is changing again, and this time for the better. In an announcement last week, Facebook unveiled their new News Feed FYI blog to “highlight major updates to News Feed and explain the thinking behind them.” Read More What ‘Breaking Bad’ Can Teach You About Content Marketing by Roman Kniahynyckyj If – like the writers of Breaking Bad do – you can create appealing, helpful and somewhat addictive content about your one thing and do that on a regular episodic basis you just might be onto something. How are you thinking about your one thing – your product or your service offering? Read More Editor's Picks Newsjacking: Are You For or Against?by Michelle Hill 13 Tips to Humanize Your Brand by Susan Poirier How to Improve Content Performance Without Focusing on Keywords by Dan Stasiewski 11 Cool Online Tools You Should Know About by Tami Wessley Should You Write Online Content Like a Reporter or a Storyteller? by Andy Hollandbeck   If you haven't already, please join us on:

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