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Can Large Brands Genuinely Be Helpful (And Still Profitable)? Wednesday September 4 — 2:00 pm ET Reserve Your Seat  › Speaker: Jay Baer, Marketing Keynote Speaker & Best-Selling Author In this webinar, Jay Baer, author of “Youtility: Why Smart Marketing is About Help Not Hype,” will make his case that global business need to shift their marketing strategies from selling to helping. Then, an all-star panel of brand practitioners will debate the merits of Jay’s position.   Moderator: Colin Burns, Account Director, Sprinklr Panelists: Greg Gerik, Social Media Leader, 3M Jay Vasudevan, Manager of Social Commerce, StubHub Paul Haskell, Social Commerce and Emerging Media Manager, Omaha Steaks 7 Keys for Creating Awesome B2B Content that Converts Wednesday September 18 — 2:00 pm ET Reserve Your Seat  ›   Speakers: Rachel Foster, CEO and B2B Copywriter, Fresh Perspective Copywriting Scott Armstrong Partner, Brainrider Inc. Overview: Although a growing number of B2B marketers are turning to content marketing to generate leads and increase their conversions, many have a hard time creating the type of content that truly engages their audience. This webcast will show B2B marketers how to create content that keeps their target audience coming back for more. We look forward to seeing you online this September! Best Regards, The Business 2 Community Team If you haven't already, please join us on:

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