Business 2 Community Newsletter - August 12, 2013

Business 2 Community Weekly Newsletter August 12, 2013

Popular This Week on B2C   Coming Up @ B2C Webcasts AUG 21 Boost Your Digital Impact – Learn How to Create Personalized Web Experiences That Increase Engagement Wed Aug 21 — 2:00 pm ET Sign Up Now  › AUG 28 The Social HR Imperative: How to Establish an Internal Social Media Philosophy & Brand Wed Aug 28 — 2:00 pm ET Sign Up Now  › SEP 4 Can Large Brands Genuinely Be Helpful (And Still Profitable)? Wed Sep 4 — 2:00 pm ET Sign Up Now  ›       6 Things Your Stock Photos Really Shouldn't Have in Them (With Examples) by Patrick DePuy Why is it important to pick and choose when it comes to stock photography? Perhaps the better question is this: have you ever chuckled after looking at a stock photo? It’s that photo with the person floating in blank space, bluntly attempting to illustrate some abstract concept but failing miserably. It’s the contrived expression and cliché pose you’ve seen a hundred times over, and they both lost their charm long ago. Read More We All Agree, Right? Affiliate Marketing is Starting to Suck. by Robin Bresnark Back in the mid-’90s, some very bright sparks (among them Amazon – lest we forget how the big A rose to such prominence) realised that the entire internet could serve as retail outposts for their online stores. Why spend a fortune advertising then converting on your site when, for a small cut, you could deputise influential webmasters in all kinds of verticals to do the selling for you? Read More 7 Media Training Principles for Social Media Marketers by Shelley Pringle Did you ever wonder why so many companies seem to walk right into social media nightmares? It turns out many executives fail to consider social media reputation when making business decisions. In fact, according to a survey conducted late last year, more than one-third of executives (36 percent) say the CEO of their company either does not care, or cares little, about the company’s reputation in social media. Read More How to Counter Your Uninformed Boss' Misconceptions About SEO by Nathan Safran Any in-house SEO professional (or consultant) who has been in the industry for even a short time has likely had to dispel misconceptions and inaccuracies about SEO to a senior manager, budget holder or client. These misconceptions can often be so embedded that they result in an underfunded, under-resourced and under “mind-shared” SEO program. Read More 4 Things Web Designers Need to Know About SEO by Janet Driscoll Miller It’s not uncommon that web designers and search engine optimizers disagree about approaches for design based on their concentrations. On the one hand, web designers want to ensure a smooth, enjoyable and functional user experience on the website. On the other hand, search engine optimizers want to ensure that the website can be found by searchers, driving traffic into the well-designed site. But good SEO doesn’t mean you have to sacrifice good design. So how can we break down theses disagreements and find a happy medium that fulfills both goals? Read More Editor's Picks Nofollow Links: The Why, What and How For Your Own Website by Brynna Baldauf Saying No: How to Manage Take-a-Mile Clients by Bethaney Wallace Promiscuous LinkedIn Connections and Your Personal Brand by Personal Branding Blog Four Ways to Make Enterprise Social Work by Timo Elliott Tips to Avoid Mobile App Marketing Mistakes by Joseph DiPaula   If you haven't already, please join us on:

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