Business 2 Community Newsletter - September 2, 2013

Business 2 Community Weekly Newsletter September 2, 2013

Labor Day 2013 B2C salutes the achievements of the American Labor Force

Popular This Week on B2C   Coming Up @ B2C Webcasts SEP 4 WEDNESDAY: Can Large Brands Genuinely Be Helpful (And Still Profitable)? Wed Sep 4 — 2:00 pm ET Sign Up Now  › SEP 18 7 Keys for Creating Awesome B2B Content that Converts Wed Sep 18 — 2:00 pm ET Sign Up Now  ›       Social Media Marketing: Why Your Business Needs a Blog by Angela Hausman While some folks use a blog platform to make money or offset other costs, most of the bloggers I know use a blog in their content marketing to support their business. Big sites, like Mashable and TechCrunch, can make a living selling ad space or doing affiliate marketing, but most of us use a blog to attract visitors to our sites, build trusting relationships with customers and prospects, and inform consumers about our products. Read More Social Giving: How to Use Social Media for Fundraising by Kate Dunham After working in social media for the past few years, I have yet to doubt the power of social for building a business or even a personal brand. But I was surprised in how helpful it was in, well….getting people to give me money. Read More Print Journalism’s Survival in the Social Media Age by Patti Schwartz The key to a successfully run newspaper is the content. It is the driving force behind the readership numbers. If these numbers are up, the publisher is happy; the advertisers are happy and above all else the readers are happy. Having the wherewithal to anticipate the readers’ interests in a subject and then to report on it in a professional manner is a fundamental component of journalism. Read More 10 Social Media Facts, Figures, and Statistics You Need to Know by Jeff Bullas Social media facts, figures and statistics are a moving feast of metrics that can make your head spin. The numbers are large and what is apparent is that the evolution of mobile platforms is impacting how, where and often we access our social networks of choice. Read More Should You Use Video in Your Email Campaigns? by Karen Frasca Lots of people are talking about using video in email marketing. And many love the idea. After all, video can be more emotionally engaging than a more traditional email with text and images. And, emails with video content tend to have better open, click-through and conversion rates, as well as improved engagement. Read More Editor's Picks Miley Cyrus: Earned Media Marketing Master by Eric Murphy Top 5 Mistakes in Content Marketing by Mark Burgess What Does Labor Day Mean for Your Small Business? by Brent Barnhart Content Marketing: 7 Ways Small Businesses Can Be Thought Leaders by Matt Lee Fix Broken Links to Maintain Site Visibility for SEO by Nick Stamoulis   If you haven't already, please join us on:

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