Business 2 Community Newsletter - December 2, 2013

Business 2 Community Weekly Newsletter December 2, 2013

Popular This Week on B2C     Coming Up @ B2C Webcasts     DEC 4 Preparing for the Mobile Majority: How to Win When Mobile Matters Most December 4 — 2:00 pm ET Sign Up  ›     DEC 11 Advanced LinkedIn Strategies for 2014 December 11 — 2:00 pm ET Sign Up  ›     JAN 2 How To Drive User Engagement By Creating Habits January 2 — 5:00 pm ET Sign Up  ›         5 B2B Marketing Trends to Watch in 2014 by Tim Asimos In B2B marketing, 2013 was the year of content marketing, social media and marketing automation among other things. In 2014, we predict a continuation of these trends—along with some new trends and philosophical shifts that will make an impact. Read More 20 Statistics That Will Drive 2014 Marketing Strategies by Pam Dyer As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. Read More Top 5 Social Media Predictions for 2014 by Ulara Nakagawa Nearly ten years ago now, a certain introverted college sophomore launched from his dorm room thefacebook.com—a campus-exclusive website that allowed people with a Harvard email address to upload onto it their photos and personal information. Four days after thefacebook.com went live, its creator Mark Zuckerberg proudly told his college newspaper that 650 students had signed up. Read More 5 Tips For an Awesome B2B Social Media Marketing Strategy by Eunice David Business to Business (B2B) companies often find it hard to see the benefits of social media in their marketing strategy. Because their market is usually smaller and more vertical than Business to Consumer (B2C) companies, they often don’t see how implementing a solid social media marketing plan has the potential to help close new sales. Read More 8 Reasons to Use Pinterest for Marketing by Julia Campbell If your business sells products or services online, you need to explore Pinterest as a potential weapon in your online marketing arsenal, especially if you market to women. Reports show anywhere from 70-80% of users are female! With that, here are 8 reasons to use Pinterest as part of your digital marketing strategy. Read More   Editor's Picks LinkedIn Throws Its Hat Into the Content Marketing Ring With Product Pages by Alex Baker Link-Builders Versus Content Marketers by Chris Abraham SEO and Charles Darwin’s Theory of Evolution by Agnipravo Sangupta 15 Rocking Content Marketing Tools With Advice From Experts by Helen Nesterenko Why Small Businesses Should Be Thankful for Social Media Marketing by Amanda Clark     If you haven't already, please join us on:

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