Business 2 Community Newsletter - December 16, 2013

Business 2 Community Weekly Newsletter December 16, 2013

Popular This Week on B2C     Coming Up @ B2C Webcasts     JAN 2 How To Drive User Engagement By Creating Habits January 2 — 5:00 pm ET Sign Up  ›         How to Shorten the Sales Cycle by Laurie Beasley In our last post, we examined the first four out of eleven ways to shorten the qualified lead generation process: planning, clearly defining “sales-ready qualified lead”, quantifying the “sales-ready lead quota, and aligning sales, marketing and management with your plan. Now, we look at the remaining 7 tips to shorten the sales process and bring insales-ready qualified leads—in fewer than seven to 13-plus touches. Read More 8 Reasons to Hire a Journalist in Your Marketing Department by Michelle Hill Recently, we’ve been talking lots about the value that journalists can bring to a marketing department with regards to getting results from your content marketing. They have a certain skill-set which lends itself perfectly to creating content that educates, entertains, nurtures and is highly shared on social media. Read More Lessons From the Best LinkedIn Company Pages of 2013 by Connie Chan Wang As a LinkedIn Company Page administrator, I’m always keeping an eye out for brands that connect with their communities in engaging and meaningful ways. Managing a page well requires a keen eye for interesting content, quite a bit of creativity and a true understanding of who your followers are. That’s why I’m thrilled that the LinkedIn Company Pages team crowdsourced and honored the best Company Pages of 2013 earlier this week. Read More How to Deal With Unhappy Customers by Nunzi Falco Simeone No one likes to receive a complaint, but it really is a matter of whether they arrive sooner or later. 96% of unhappy customers don’t actually complain. However, 91% of them will simply leave and never come back. Knowing this, wouldn’t you agree that a complaining customer is sometimes better than one that is silent but halfway out the door? Having unhappy customers might be a second chance in disguise. Here are some tips to help you deal with unhappy customers. Read More Why Depending Solely on PPC is a Very Big Marketing Fail by Grady Neff Google Analytics offers great opportunities for you to track your business’s online conversions. Two heavy hitters are Pay Per Click (PPC)—paid advertisements like AdWords—and Organic, optimized through search engine optimization (SEO). However, one of these tactics appears to be falling by the wayside while one seems to thrive. At first glance, one might think that PPC is the best option, but only to the untrained eye. Read More   Editor's Picks Don’t Start a Blog. Manage a Publication. by Jamie Cartwright WestJet Plays Santa, Gives 250 Passengers What They Asked Him For by Adam Dukes Don’t Let Famous Internet Cats Make You a Lazy Marketer by Felicia Savage 5 Reasons Social Media is Just as Important as Content in Marketing Today by Nikhil Jain Email Names, Sign Offs, and Signatures – A Part of Your Personal Brand by Lida Citroen     If you haven't already, please join us on:

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