Business 2 Community Newsletter - December 30, 2013

Business 2 Community Weekly Newsletter December 30, 2013

Popular This Week on B2C     Coming Up @ B2C Webcasts     JAN 2 How To Drive User Engagement By Creating Habits January 2 — 5:00 pm ET Sign Up  ›     JAN 30 2014 Digital Marketing Trends: What Every Marketer Needs To Know January 30 — 2:00 pm ET Sign Up  ›     FEB 11 Entrepreneurial Success: Learn New Customer Development Best Practices and Trends For 2014 February 11 — 2:00 pm ET Sign Up  ›         The SEO Power of a Google +1 by Emmet Smith There have been public statements from Google’s engineer Matt Cutts that they do not use the +1 as a ranking factor. However, a study by Moz.com shows that there is a great correlation between +1s and rankings. The +1 may not be a ranking factor but it has several SEO benefits. By increasing your Google+ engagement, you reap SEO benefits to your site. Read More 5 Tips to Improve Content Marketing After Google’s Hummingbird by Phil Lauterjung Content Marketing has become even more important with Google’s Hummingbird update. For many years, search engines have ranked your web real estate by matching keywords or phrases typed in a search box to keywords that appeared on your blog or web page. Quite simply, search results were based on the user’s perspective, but Google decided that words can have very different meanings. Read More The Difference Between a Boss and a Leader by Ben Connor Not all bosses are great leaders and not all leaders are bosses. Do you know the difference between a boss and a leader? Which should you aspire to be? Read More 4 Social Media Tips to Start 2014 Off Right by Olivia Cole 2014 is right around the corner, and you’re probably making all kinds of New Year’s resolutions for your marketing strategy to start the New Year off right. Read More 6 Things Search Engines Want From Your Content by Shanna Mallon If you want to rank high with search engines, you have to understand what they want. So with that in mind, here’s a roundup of qualities that search engines look for in websites and your content. When you make sure your site includes these features, you make it as easy as possible for search engines—and, by extension, visitors—to find you. Read More   Editor's Picks Productivity: Write This Down by Belinda Lui What Bloggers Need to Know About SEO, Google, and Hummingbird for 2014 by Darin Hammond Three Trends Changing Social Media Marketing Strategies by Leslie Jenkins 4 Proofreading Tools to Help Your Content Marketing by Danielle Cherrick Why Small Businesses Aren’t Maximizing the Rewards of Content Marketing by Nadia James     If you haven't already, please join us on:

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