Business 2 Community Newsletter - September 22, 2014

Business 2 Community Weekly Newsletter September 22, 2014

Upcoming Webcasts       SEP 24 Blogging in the Age of Modern Marketers September 24 — 2:00 pm ET Register Now  ›     OCT 01 The 7 Deadly Sins of Lead-Gen Landing Pages October 1 — 2:00 pm ET Register Now  ›     OCT 08 Hooked: How to Build Habit Forming Products October 8 — 2:00 pm ET Register Now  ›     DEC 09 The Lean Enterprise: How Corporations Can Innovate Like Startups December 9 — 2:00 pm ET Register Now  ›       Featured White Papers       The Content Promotion Manifesto 2015 Enterprise Buyer’s Guide to SEO 6 Best Practices for Creating a Content Marketing Strategy Who, What and Where Can You Personalize? The Power of Visual Storytelling View All White Papers  ›     Popular This Week on B2C Listening Vs. Hearing: How to Diffuse Angry Customers by Dave Landry Dealing with angry customers is a (sometimes daily) reality for those working in the retail and customer service industries. Whether it’s in person or over the phone, a customer reacting harshly can easily put a damper on anyone’s day. Worse still is if a situation should arise where this ultimately affects business and money is lost on account of the customer’s poor temperament. Read More Strategies That Work – The Digital Marketing Appeal of Google+ by Laura Klosterman If you’re a social media fanatic in your personal life, chances are Google+ isn’t very high up on your list as far as preferred networks go. However, when it comes to your small business, Google’s social platform packs a punch that Facebook, Twitter, and all the rest just can’t match. Read More Is Social Media Worth Your Time and Money? by Jessica Bowers Like many employers, the execs at this organization expected Twitter to become the silver bullet that suddenly caused volunteers and donations to start pouring through the door. They expected immediate and quantifiable results. As most of us who work in social media now know, the results aren’t always immediate. But they are quantifiable. Read More 5 Ways to Fall Into Instagram Marketing by Kelly Shepsko Instagram. Everyone loves it. It’s one of the world’s most popular social media platforms, because it focuses on visual content. In fact, 90% of the information transmitted to the brain is visual—and visuals are processed 60,000X faster in the brain than text. Read More Is Content Marketing Destroying SEO? by Juan Pablo Castro Ever since content marketing emerged on the scene several years ago, people have been predicting the demise of search engine optimization. Currently, SEO still holds an important place in bringing visitors to your landing page. Read More Top BrandViews Posts How Data is Transforming Sales & Marketing by Mick Hollison 9 Reasons Your Emails Get Rejected by Jared Flamm Storytelling in Content Marketing: A Collaboration With Your Audience by Michael Brumitt How to Evaluate and Optimize Your Best Social Media Content: 5 New Methods to Try Today by Kevan Lee 3 Reasons Why “Above the Fold” Isn’t Ideal For Online Content by Julian Ng Editor's Picks Finding Your Dream Job: Insight From People Who Have One by Daniel Burrus 15 Must-Have Tools for Professional Copywriters by Jonathan John How to Write a Content Marketing Plan in 7 Steps by Inklyo A Nod to the Podcast: Is Audio the Next Great Content Marketing Tool? by James Young Common Writing Mistakes. Oh, How Common! by Steve Masters     If you haven't already, please join us on:

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