Business 2 Community Newsletter - September 29, 2014

Business 2 Community Weekly Newsletter September 29, 2014

Upcoming Webcasts       OCT 01 The 7 Deadly Sins of Lead-Gen Landing Pages October 1 — 2:00 pm ET Register Now  ›     OCT 08 Hooked: How to Build Habit Forming Products October 8 — 2:00 pm ET Register Now  ›     OCT 30 Digital Skills & Talent Gap Study Summary of Top Findings and How to Apply for 2015 Learning Programs October 30 — 2:00 pm ET Register Now  ›     DEC 09 The Lean Enterprise: How Corporations Can Innovate Like Startups December 9 — 2:00 pm ET Register Now  ›       Featured White Papers       The Next Battle in the War for Talent: Recruiting Performers Versus Paycheck Employees eCommerce Guide to Search Visibility and Content Marketing Move Beyond Batch and Blast Emails Ultimate Guide to Content Marketing ROI How to Build the Perfect Landing Page View All White Papers  ›       Popular This Week on B2C 5 Ways Amazon Has Changed How Everyone Thinks About Customer Experience by Flavio Martins If you don’t like change, you’re going to like irrelevance even less. If you’re looking for an example of the customer experience revolution, Amazon has shown the way to innovate and dominate by putting the needs of customers first. Read More 5 Reasons Your Small Business’ Human Resources Department is Failing by Margaret Jacoby Back in the day, human resources was referred to as personnel. Personnel handled all aspects of employee management—from hiring to firing to payroll. Eventually companies started branching out and creating true human resources departments. Read More 4 Top Storytelling Examples to Inspire and Optimize Your Content Marketing by Stefanie Isabel Kobsa Storytelling and marketing are closely interrelated. In other words, marketing has been drawing on storytelling in order to create lifestyles and identification-platforms, to cater to popular clishés and last but not least to evoke covetousness for a product or a brand. Read More 5 Top Social Media Dashboard Tools to Manage Your Social Accounts by Pooja Lohana Let’s face it. Social media marketing is hard work. Sometimes you feel like a one legged man in a kickboxing competition. Over the last few years it has become an integral part of your business and marketing. You use social media to source leads, keep in touch with your old clients and even serve your current customers. Read More 17 Quick Wins to Boost Your Social Media Marketing Right Away by Kevan Lee When I set up a daily to-do list, I often have a spectrum of tasks that need to get done. There are the big projects that figure to take multiple days to complete. There are medium-sized tasks that will require some long stretches of intense focus. Then there are the quick wins. I love the quick wins. Read More Top BrandViews Posts The Do’s and Don’ts of Guest Blogging: Get the Leads You Want by Emily Everett Is Social Selling a Fad? by Lori Ruff The Universal Question: How Do You Measure Content Marketing’s Value? by Dawn Papandrea Get Ready for Ad Week – 5 Things You Can’t Miss by Maggie Jones Ad Re-targeting 101 by Travis Piepho Editor's Picks The Ultimate Cheat Sheet on Inbound Marketing: A Guide for Marketing Managers by Sarah Groves Sara Bareilles and Cyndi Lauper Mash-Up Songs for ‘Truly Brave’ by Shawn Rice The 6 Elements of An Effective Nonprofit Social Media Update by Steven Shattuck 4 Ways to Banish Writer’s Block by Connie Sung Moyle 6 Compelling Words and Phrases to Use in Your Content Marketing by Brittney Ervin     If you haven't already, please join us on:

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