Business 2 Community Newsletter - October 6, 2014

Business 2 Community Weekly Newsletter October 6, 2014

Upcoming Webcasts       OCT 08 Hooked: How to Build Habit Forming Products October 8 — 2:00 pm ET Register Now  ›     OCT 16 The Future of Search: Drive Big Profits with Competitive Intelligence October 16 — 2:00 pm ET Register Now  ›     OCT 30 Digital Skills & Talent Gap Study Summary of Top Findings and How to Apply for 2015 Learning Programs October 30 — 2:00 pm ET Register Now  ›       OnDemand Right Now       Creating Killer Marketing Content Watch Now  ›     Lead Scoring – The Science of Behavioral Marketing Watch Now  ›     Turning Your Website Into a Marketing Automation Machine Watch Now  ›     4 Steps to Creating a Marketing Content Plan Watch Now  ›     Build Your Social Media Game Plan Watch Now  ›       Featured White Papers       10 Ways To Increase Your Social Media Followers The Content Promotion Manifesto The LINE//SHAPE//SPACE Small Business Survival Guide 9 Essentials to Grow Your Agency and Help Your Clients Succeed 6 Keys to Sales and Marketing Alignment View All White Papers  ›     Popular This Week on B2C Quit Asking For Likes On Facebook Or Risk A Penalty by Shelly Kramer Facebook recently announced updates to business pages and added competitive intelligence analytics. And now, yet another round of changes focuses on cracking down on spam. I love the competitive intel feature, but I’ll admit, this is another change that makes me giddy. Read more 5 Insights To Increase Revenue With Big Data And Social Selling (Infographic) by Glenn Gow We live in the Big Data era. The volume and variety of data available to marketers from internal sales records and public records, sophisticated marketing analytics applications, social media and a multitude of other sources is matched only by the staggering velocity at which this information grows and changes. According to Wired magazine contributing editor Clive Thompson, social media alone accounts for “some 52 trillion words every day….the equivalent of 520 million books.” Read more 22 Essential Facts About the State of Marketing Automation by Katie Martell Marketing automation has become mainstream in 2014, and a new report from Aberdeen Group reveals the state of its adoption by marketers from a survey conducted earlier this year. These stats show that while many marketers have bought into the promise of these sophisticated tools to create and measure new business, many still don’t have the right alignment of processes and people to be truly effective. Read more 1% of Content Marketing Articles Receive 30% of all Shares – What The Data Means For Your Next Post by Steve Rayson When you sit down to write an article on content marketing do you dream about it being one of the most shared posts this month? Maybe a top ten post or at least in the top ten percent? Our analysis of the most shared articles on content marketing, using data from BuzzSumo, shows that competition is increasing and your task is getting harder. The average shares per post is actually falling and to make the top 12 posts in September you would have needed at least 2,000 shares. We take a detailed look at the sharing of content marketing articles this year and what practical steps you can take to increase your chances of being a most shared article. Read more 7 Web Design Trends That Are Outdated by Jamin Andrews Trends come and go, whether you’re talking about fashion, music, or web design. When it comes to having a great website, it’s important to keep it up to date with the latest design. Even looking at a website that seemed amazing a few years ago, it can now seem dated and out of step with today’s best sites. Worse yet, it might not even function properly on the mobile devices more of us are using for browsing on the go. Read more Top BrandViews Posts What’s The Best Time For Businesses To Post To Social Media? by Molly Hoffmeister 56 Reasons Why Content Marketing Works – 2014 Edition by Alexa Biale How to Set Social Media Goals That Will Move Your Marketing Forward by Kevan Lee 10 Ways To Improve Social Engagement Today by Gini Arnold Context Trumps Content For Lead Nurturing by Vijay Ramaswamy Editor's Picks Connect Your Content Marketing: Let Your Blog Guide Your B2B Social Media Efforts by Sarah Greesonbach Are You Falling Out Of Love With Your Blog? by Amber Osborne Content Marketing Statistics Every Small Business Should Know by Adam Roseland Why Hiring A Social Media Marketing Manager Will Benefit Your Business by Kyle Jasinski Social Selling: Why It Is Time And How To Get Started by Dan Newman     Ends today! Save 30% on Startup Marketing Conference October 2014 Is your start-up just bracing for launch? Do you already have a solid revenue stream and need to break through to the next threshold? Wherever you sit on the start-up spectrum, the one unifying force among all startups is the push for growth. We partnered with the Startup Socials to bring you the Startup Marketing Conference 2014 – the only digital and lean marketing education event for startups and innovation teams focused entirely on low-cost and high-impact strategies to drive growth. If you REGISTER TODAY, you can save 30% with code B2C. Hurry, only 9 tickets are left at this price! Learn More  ›     If you haven't already, please join us on:

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