Business 2 Community Weekly Newsletter - February 11, 2013

Business 2 Community Weekly Newsletter February 11, 2013

The Most Popular Articles of the Week Social Media Lead Generation: Easy As 1-2-3? by Jonathan Catley Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. Whether you are using a content strategy to drive prospects down the funnel or using your email automation tool to nurture potential prospects, ultimately the goal of any marketer is to generate more sales qualified leads. In order to continue populating your marketing database, you must first start capturing intelligence on potential prospects to fill the top of your funnel. Read More! Is Google+ Really the Second Most Popular Social Media Platform? by Eoin Keenan There’s been a huge shift in the social media landscape. It’s no longer the duopoly that we’ve assumed it was for so long. The third big social media platform has truly arrived and it’s blown Twitter out of the water. Or at least that’s what it looks like. Read More! Achieve Success In Social Media Marketing Through These Strategies by Noel Gill The past few years have experienced an incredible proliferation of social media. It has now become one of the most essential tools for online marketers. Through social media, it has become quite easy for businesses to track their potential audience and then make their presence known to them. Read More! How To Optimize Your Content for Search Engines by Simon Bonello Getting a pretty website built is great but what you really need are website visitors. There are many ways to market a website including Pay Per Click advertising (Google sponsored listings), e-mail marketing, social media and other offline methods, however in this article we will focus on on-site Google optimization, specifically page content. Read More! Mobile SEO in 2013: 5 Things You Need to Know by Ross Wilson For best results with mobile SEO, it’s important to understand how and why people search on mobile. According to a 2012 study, many of the most popular search terms involve either social media or location-based businesses. Mobile searches are usually timely and specific – requiring a quick solution to a question or a query. Read More! Editor's Picks How Do I Remove a Page From Google? by James Debono Secret Facebook Groups, QR Codes and Other Mystery Marketing Ideas by Jasmine Henry Content Strategy: Reuse, Repurpose, Recycle by Prasanna Bidkar Work-Life Balance in the Digital Workplace: A Myth? by Alexis Rodrigo 4 Essential Ways to Use Marketing Analytics by Pelin Thorogood     Featured OMI Courses Managing Social Communities Using Storytelling to Deliver Social Media Results Channel Strategies To Avoid Getting Lost With Your Content Marketing Program  More Classes ›    If you haven't already, please join us on:

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