WEDNESDAY, MAY 14
Social Listening – Gateway to Innovation
With Nicholas Webb, Lassen Innovation, and Malcolm De Leo, NetBase Solutions | | Companies are no longer the authority on their business, marketplace and brand—consumers are. That's why listening to the online conversation to hear what consumers are saying is the new key to success for disruptive innovations, successful product launches, brand positioning and more.
Social analytics can help your organization find real-time insights and adopt a new process for delivering innovative products that closely match consumer needs and therefore gain wider acceptance much more quickly.
Join us and hear: - What fundamental changes organizations must make to deal with the cultural shift that has transferred power to consumers
- How social listening makes possible the real-time marketing that consumers now expect
- Real-world case studies about the process of using social insights to drive product development focused on clearly identified consumer needs
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 | | | | | | Also coming up on B2C Webcasts: | | | MAY 21: | Driving a Highly Personalized Customer Experience | | | | | | | | MAY 27: | The Success of Visual Brands: How to Measure the Value of Instagram | | | | | | | | MAY 28: | Facebook Lead Gen on a Shoestring Budget | | | | | | | | JUNE 10: | Marketing Gamification:
Beyond Points, Badges, and Leaderboards | | | | | We look forward to seeing you online!
Best Regards,
The Business 2 Community Team | | If you haven't already, please join us on:         | | | |
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