Featured Classes

	Best Digital Branding Practices for Small Businesses Develop a digital marketing program to create a memorable brand.
	Google Keyword Tracking Fundamentals Learn how proper keyword tracking can maintain high traffic and conversions rates.
	How to Drive Response with Psychology-based Marketing Develop a better online response through psychological online marketing techniques.
	How to Use Pinterest for Business Learn how Pinterest can help B2B marketers grow their business in 12 steps.

	Buidling a Content Marketing Measurement Plan Learn how to develop a content marketing measurement plan using metrics and analytics.
	Win Dream Accounts Using Target Account Marketing Learn the fundamentals of target account marketing to generate more conversions.
	The Secret Value of the Social Inbox Learn how the social inbox is an untapped goldmine for marketers looking to drive their ROI.
	Fundamentals of Vine, Snapchat, & Pinterest Learn how Vine, Snapchat, and Pinterest are important tools for your business.

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Popular Blog Posts

	40+ Ways to Improve Your Digital Strategy in 2014, Part Three Welcome to part-three of the top digital educators series. This part is focused on digital marketing as a whole, including data, search, and integrated strategy. If you missed part one and two, read about what top OMI strategists had to say about the future of social media, and part-two focused on best practices for B2B marketers in 2014.
	Study Identifies Widespread Shortfalls in Digital Marketing Talent, Technology and Strategy According to the 2014 Marketing Score Report, a survey of 318 marketers, executives and entrepreneurs, organizations lack confidence in their internal marketing teams, which are particularly weak in key digital marketing skills, such as social media, data analysis and lead management.
	5 Steps to Creating an Internal Blogging Program In today’s digitally-focused, buyer-driven world, you need a company blog. Your blog is a great resource for both generating leads and increasing thought leadership and awareness. But how do you get all of the content you need to post blogs on a consistent basis? This question comes up time and time again when I speak to other marketers about optimizing and growing their blogs.

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Featured Instructor

Paul Roetzer

PR 20/20, Founder & CEO

Expertise: PR & Agency Marketing
Twitter: @paulroetzer

Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency. Prior to launching PR 20/20 in 2005, Paul spent six years as a consultant and vice president at a traditional public relations agency.

See him teach in our NEW Agency Digital Marketing & Planning Certification.

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There is always more to learn!
Check out our Coming Soon Channel for the latest & greatest classes & events at Online Marketing Institute.

Contact Online Marketing Institute

Mail Online Marketing Institute 2088 Union Street, #3 San Francisco, CA 94123	Phone US Toll Free: (877) OMI-1711 International: +1 (415) 450-9524	Email info@onlinemarketinginstitute.org