Business 2 Community Newsletter - May 26, 2014

Business 2 Community Weekly Newsletter May 26, 2014

This Memorial Day, Business 2 Community would like to recognize the men & women of the United States armed forces who have given their lives in the line of service.

Upcoming Webcasts     MAY 27 The Success of Visual Brands: How to Measure the Value of Instagram May 27 — 2:00 pm ET Register Now  ›     MAY 28 Facebook Lead Gen on a Shoestring Budget May 28 — 2:00 pm ET Register Now  ›     JUN 10 Marketing Gamification: Beyond Points, Badges, and Leaderboards June 10 — 2:00 pm ET Register Now  ›     JUL 10 The Art of Agile Marketing: How Geek Theory Helped a Creative Team Increase Productivity July 10 — 1:00 pm ET Register Now  ›     Featured White Papers Social Channels of Influence for the Millennial Generation Enabling the Business With Social Relationship Platforms The Inbound Marketer’s Guide to Earned Media B2B Selling in the Age of the Consumer Customer Service Balancing Act More White Papers  ›     Popular This Week on B2C 5 Tips for Building a DIY Website by Dave Zinman Whether it’s your first time building an ad-supported site or you’re an experienced digital entrepreneur, building and running an independent publishing site is no easy feat. Producing quality content, managing employees, building an audience of readers and developing marketing means you have a lot of balls in the air, and often limited time and resources to make it all happen. Read More 17 Content Marketing Trends to Keep an Eye On by Jonathan John Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles). His traffic continues to decrease daily. Read More Google Rolls Out Major Panda 4.0 SEO Update by Jeff Evans Google has confirmed via Matt Cutt’s Twitter account that they have rolled out their latest algorithm update, Panda 4.0.  This puts an end to a large amount of speculation in the SEO community over the last couple of weeks and confirms Barry Schwartz’s theory that Google has been tinkering with their search engine algorithm lately. Read More The Glossary of Social Marketing ROI by Rachel Serpa Although still largely considered the baby of the marketing family, with Facebook just recently ringing in its 10th birthday, social marketing has already grown up and undergone some major changes over the years. Modern marketers’ push toward more measurable, data-driven initiatives has shifted social focus from cultivating shares and engagement to driving valuable behaviors that translate into KPIs. Read More Emotional Intelligence and Lincoln: 5 Leadership Principles by Harvey Deutschendorf When asked to rank American Presidents, scholars consistently have ranked Abraham Lincoln amongst the top 3, and when ranked on leadership he is usually ranked number 1. It is well known that Lincoln became successful despite overcoming many barriers such as poverty, loss of family members, failure in business and politics and lack of education. Read More   Editor's Picks 7 Ways to Check Your Fresh Content for Plagiarism by Helen Nesterenko Where Bad Marketing Copy Comes From by Andy Hollandbeck What If Great Poets and Prophets Had Been Chief Marketing Officer by Stephanie Kapera Social Media for Business: What’s Changing in 2014 by Warren Knight Charlie Day Advises Graduations Not to Let Failure Stop You From Being Great by Rachel Consoli     If you haven't already, please join us on:

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