Business 2 Community Newsletter - May 19, 2014

Business 2 Community Weekly Newsletter May 19, 2014

Upcoming Webcasts     MAY 21 Driving a Highly Personalized Customer Experience May 21 — 2:00 pm ET Register Now  ›     MAY 27 The Success of Visual Brands: How to Measure the Value of Instagram May 27 — 2:00 pm ET Register Now  ›     MAY 28 Facebook Lead Gen on a Shoestring Budget May 28 — 2:00 pm ET Register Now  ›     JUN 10 Marketing Gamification: Beyond Points, Badges, and Leaderboards June 10 — 2:00 pm ET Register Now  ›     Featured White Papers The Ultimate Guide to Content Distribution The Ultimate Guide to Creating an Editorial Calendar The Ultimate Guide to Content Marketing ROI Sharpen Campaign Messaging With Social Insights 6 Steps to Successful Lead Nurturing More White Papers  ›     Popular This Week on B2C Growing Cybersecurity Demands in a Globalized Network by Kelly Lucia Technology is evolving at a rate so astounding that even the experts shake their heads some days. But with every new smartphone or wireless router that enters the market, there are a slew of hackers out there waiting, watching and working to figure out new ways to hack into those devices and gather users’ private data. Read More 14 Tips on How Social Media Can Drive More Traffic to Your Website by Jennifer Barry The latest changes to Google’s search algorithms have marketers and web designers scrambling to devise new ways to boost SEO results. If your company is currently struggling to climb the search rankings, you may be missing out on an important tool that helps drive more traffic. The more you engage and share on social media, the better your search results will be. If you’re not sure how to continue driving traffic to your site through social media, read on to learn how. Read More 5 Twitter Photo Options You Might Not Know About by Genia Stevens Social media users are a visual-consuming community. Research indicates that social network updates that include images generate approximately 50% more likes and retweets than those that do not. Smartphones and tablets make creating engaging images easier than ever. Read More 7 Critical Elements of a Great Inbound Marketing Campaign by Kayla Matthews In today’s increasingly digital world, we marketers have more opportunities than ever to drive traffic to our virtual stores, websites and company blogs. There are countless tactics we can employ to bolster brand awareness and increase lead generation, and together they fall under the umbrella of inbound marketing. Read More Social Media ROI Not as Mysterious as You Think: 8 Ways to Measure It by Lindsey Weintraub Social media marketing is a powerful medium to reach big audiences, build one-to-one relationships, humanize your brand, leverage influencers, and spread positive word-of-mouth. But in order to capitalize on this opportunity, you need to be able to effectively communicate how you plan to execute and how this will translate into ROI that’s meaningful for higher-ups. Read More   Editor's Picks 5 Sure-Fire Ways You Can Write Click-Worthy Blog Titles by Summer Luu 27 Writing Mistakes That Are Costing You Clients and Cash by Jonathan John B2B Marketers Need to Understand Technology by Ardath Albee 30 Content Marketing Lessons From The New York Times Innovations Report by Marko Saric 30 Simple Tips That Can Improve Your Online Marketing by Tara Banda     If you haven't already, please join us on:

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