Friday, 7 June 2013

Epic Content Marketing - Learn How!

 
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Upcoming Event Announcement

Save the Date: June 11, 2013
 

Epic Content Marketing
Tuesday June 11 — 2:00 pm ET

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Sponsored by:
PR Newswire       ektron


Overview

Content marketing is all the rage. Nine in 10 marketers use content marketing in some way. The problem?  Just one in three are seeing success. To cut through the clutter, marketers need to employ epic content marketing tactics and strategies.

Key Takeaways

In this session, author, speaker and entrepreneur Joe Pulizzi will:

  • Cover a brief history of content marketing
  • Analyze the latest content marketing research
  • Describe the biggest challenges for content marketers
  • Share amazing case studies on content marketing strategies and tactics that work.

Speakers

Joe Pulizzi, Founder, Content Marketing Institute

Joe Pulizzi

Joe Pulizzi is first and foremost a content marketing evangelist. He founded the Content Marketing Institute (CMI) the leading online and event resource for content marketing. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. CMI also offers strategic consulting for enterprise brands such as AT&T, Tyco, PTC, Ogletree Deakins and many others.

Michael Pranikoff, Global Director, Emerging Media, PR Newswire

Michael Pranikoff

Michael is the Global Director of Emerging Media at PR Newswire where he has worked since 1998. He is responsible for educating PR Newswire staff and customers about the role emerging media, such as RSS, blogs, social networks, search engines, and other emerging technologies, play in public relations and marketing.

Immersed in the technology industry in and around the Washington, D.C. area, Michael has worked with clients such as XM Satellite Radio, AOL and the Consumer Electronics Association. In 2003, Michael was named the National Technology Markets Specialist, and eventually led to being named PR Newswire's first Director of Emerging Media.


 
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