Business 2 Community Newsletter - July 8, 2013

Business 2 Community Weekly Newsletter July 8, 2013

Popular This Week on B2C   This week on B2C Webcasts Don't miss these FREE online events: JUL 9 The Secrets to Successful Search and Social Integration Tues July 9 — 2:00 pm ET Register Now  ›   JUL 10 A Guide to Content Curation: How Social Media Changed the Game Wed July 10 — 2:00 pm ET Register Now  ›       How Social Media is Changing Leadership by Jamie Notter It is hardly breaking news to suggest that social media has changed the marketing landscape. We can no longer rely exclusively on broadcasting our message. We need to listen and build community and share things of value. We get it. Read More! How to Create Meaningful Buyer Personas for the Buyer's Journey by Stephanie Kapera You’re not a mindreader, and you shouldn’t have to be. Yes, you need to understand your buyers and what they need from you, but you don’t have to get that information from surveys or focus groups. Actually, you shouldn’t. Read More! 5 Tips to Produce Enough Content For Your Small Business by John Brhel You’ve heard all the great stuff about content marketing, how brands like Coca-Cola and Warby Parker use content to drive engagement through the roof, and you want a piece of the action. There’s just one problem: you’re a small business owner. You don’t have the time, money, or energy to pump out content like the big shots do. You may understand the value of engaging content, but producing enough to actually maintain your audience’s attention is a whole other ballgame. Read More! Top 7 Reasons Email Marketing Fails by Tami Wessley “To email market or not to email market, that is the question.” OK, I took some liberties with Hamlet’s quote but it’s still a good question. It seems like every day new data is shared about email marketing; sometimes that data creates more confusion than it resolves. Read More! Why Facebook Hashtags Will Revolutionize Small Business Marketing by Victoria Waiters We all used to have Facebook friends who hashtagged words in status updates for no reason at all (other than to annoy and confuse us). You know the type right? Those “annoying” people were on to something. Starting last week, Facebook adopted the clickable hashtag concept. Read More! Editor's Picks 5 Best Practices for Effective Organic Link Building by John Thyfault Conversion Form Best Practices for B2B Lead Generation by Frank Isca Brilliant Modern Marketing Lessons From Pride and Prejudice by Helen Nesterenko 10 Steps to Better Guest Blogging Pitches by Barb Schmitz The Author's Role in Press Release Optimization by Sarah Skerik   If you haven't already, please join us on:

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