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Attend The Free Webinar Christmas in July: Preparing Your Ecommerce Site Now for the Holidays As many managers of ecommerce sites already know, the fall is too late to begin preparing for the holidays. Preparation for the shopping blitz that starts on Black Friday and Cyber Monday needs to start as early as the summer to plan marketing channels, budgets, and creative; however, there may be some additional channels and tactics that provide golden opportunities to come out on top as the year comes to a close. Is your ecommerce site fully prepared for this year’s holiday season? In this webinar, Tad Miller of Search Mojo and Adam Berke of AdRoll will discuss some new and existing, but often-overlooked, tactics ecommerce sites need to consider adding their holiday advertising plans, to increase their revenue and decrease cost during the most wonderful time of the year. What You Will Learn: - How retargeting can not only increase revenue, but reduce advertising costs and cart abandonment.
- More ways to leverage Google pay-per-click (PPC), including Product Listing Ads (PLAs) and Enhanced Campaigns.
- Why social media advertising should be top of your list for targeting precisely the right customers at the best time.
- Why dynamic creative should be a consideration for attaining the best conversion rates.
Speakers: |  Tad Miller
Vice President of Accounts
Search Mojo
|  Adam Berke
President
AdRoll
| Even if you can’t make the live webinar, be sure to register. The video presentation, available on-demand, will be emailed to all registrants after the webinar. |
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